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The Effect of Community Service Users’ Intention to Repurchase Social Services

  • Journal of The Korea Society of Computer and Information
  • Abbr : JKSCI
  • 2014, 19(9), pp.141-150
  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Engineering > Computer Science

Lee Hyoung Ha 1 최한수 1

1광주여자대학교

Accredited

ABSTRACT

This study was conducted as an attempt to explain social service users’ intention to repurchasesocial services. For this purpose, it analyzed variables affecting intention to repurchase social services, focusing on service satisfaction and service effect. The subjects of this study were usersparticipating in community service investment programs and local development projects(city/district) in G Metropolitan City. For the survey, the researcher visited institutions providingsocial services and had the subjects answer a self‐administered questionnaire. A total of 607questionnaires were recovered and 553 of them were used in the final analysis. The survey periodwas from the 9th to 24th of September, 2013. According to the results of analysis, intention torepurchase social services was relatively high as 3.62 out of 5. Service satisfaction was 3.97 out of5, and service effect was as high as 4.11 out of 5. According to the results of regression analysison intention to repurchase social services, intention to repurchase services was affectedsignificantly by ‘service accessibility’ (B=.100, p<.01) among the factors of service satisfaction, and‘More adaptable to daily life after getting services’ (B=.206, p<.001) and ‘The current services arenecessary for my family’ (B=.475, p<.001) among the factors of service effect. Based on theseresults, practical suggestions were made for enhancing users’ intention to repurchase socialservices.

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