KJCKorea
Journal Central

@article{ART001914318},
author={Lee Hyoung Ha and 최한수},
title={The Effect of Community Service Users’ Intention to Repurchase Social Services},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2014},
volume={19},
number={9},
pages={141-150}

TY - JOUR
AU - Lee Hyoung Ha
AU - 최한수
TI - The Effect of Community Service Users’ Intention to Repurchase Social Services
JO - Journal of The Korea Society of Computer and Information
PY - 2014
VL - 19
IS - 9
PB - The Korean Society Of Computer And Information
SP - 141
EP - 150
SN - 1598-849X
AB - This study was conducted as an attempt to explain social service users’ intention to repurchasesocial services. For this purpose, it analyzed variables affecting intention to repurchase social services, focusing on service satisfaction and service effect. The subjects of this study were usersparticipating in community service investment programs and local development projects(city/district) in G Metropolitan City. For the survey, the researcher visited institutions providingsocial services and had the subjects answer a self‐administered questionnaire. A total of 607questionnaires were recovered and 553 of them were used in the final analysis. The survey periodwas from the 9th to 24th of September, 2013. According to the results of analysis, intention torepurchase social services was relatively high as 3.62 out of 5. Service satisfaction was 3.97 out of5, and service effect was as high as 4.11 out of 5. According to the results of regression analysison intention to repurchase social services, intention to repurchase services was affectedsignificantly by ‘service accessibility’ (B=.100, p<.01) among the factors of service satisfaction, and‘More adaptable to daily life after getting services’ (B=.206, p<.001) and ‘The current services arenecessary for my family’ (B=.475, p<.001) among the factors of service effect. Based on theseresults, practical suggestions were made for enhancing users’ intention to repurchase socialservices.
KW - Social Service;Service Satisfaction;Repurchase Intention;Regression Analysis
DO -
UR -
ER -

Lee Hyoung Ha and 최한수. (2014). The Effect of Community Service Users’ Intention to Repurchase Social Services. Journal of The Korea Society of Computer and Information, 19(9), 141-150.

Lee Hyoung Ha and 최한수. 2014, "The Effect of Community Service Users’ Intention to Repurchase Social Services", Journal of The Korea Society of Computer and Information, vol.19, no.9 pp.141-150.

Lee Hyoung Ha, 최한수 "The Effect of Community Service Users’ Intention to Repurchase Social Services" Journal of The Korea Society of Computer and Information 19.9 pp.141-150 (2014) : 141.

Lee Hyoung Ha, 최한수. The Effect of Community Service Users’ Intention to Repurchase Social Services. 2014; 19(9), 141-150.

Lee Hyoung Ha and 최한수. "The Effect of Community Service Users’ Intention to Repurchase Social Services" Journal of The Korea Society of Computer and Information 19, no.9 (2014) : 141-150.

Lee Hyoung Ha; 최한수. The Effect of Community Service Users’ Intention to Repurchase Social Services. Journal of The Korea Society of Computer and Information, 19(9), 141-150.

Lee Hyoung Ha; 최한수. The Effect of Community Service Users’ Intention to Repurchase Social Services. Journal of The Korea Society of Computer and Information. 2014; 19(9) 141-150.

Lee Hyoung Ha, 최한수. The Effect of Community Service Users’ Intention to Repurchase Social Services. 2014; 19(9), 141-150.

Lee Hyoung Ha and 최한수. "The Effect of Community Service Users’ Intention to Repurchase Social Services" Journal of The Korea Society of Computer and Information 19, no.9 (2014) : 141-150.