Effect of Purchase Intention of Location-Based Services : Focused on Privacy-Trust-Behavioral Intention Model (위치기반서비스에서 구매의도에 영향을 미치는 요인: 프라이버시-신뢰-행동의도 모형을 중심으로)

Sunghee Jang (장성희)

Effect of Purchase Intention of Location-Based Services : Focused on Privacy-Trust-Behavioral Intention Model

Journal of The Korea Society of Computer and Information
Abbr : JKSCI
2014, 19(10), pp.175-184
Publisher : The Korean Society Of Computer And Information
Research Area : Engineering > Computer Science

Sunghee Jang ¹

¹경북대학교

Accredited

ABSTRACT

The purpose of this study is to examine the factors influencing purchase intention of Location-BasedServices (LBS) using privacy-trust-behavioral intention model. This model tests various theoreticalresearch hypotheses relating to LBS, privacy-trust-behavioral intention model, and Concern forInformation Privacy(CFIP). The target population of this study was LBS users. Data for this study werecollected from January 21 to March 20, 2014. The data were gathered from 231 questionnaire respondentswith experience using LBS. Among these reponses, 21 were excluded because of missing or inappropriate data. After removing the unsuitable questionnaires, a total of 210 surveys were considered for analysis. The results of hypothesis testing are as follows. First, location awareness positively influence privacyconcerns. Second, privacy concerns negatively influence trust. Finally, trust positively influence purchaseintention. The results of this study will provide various implication to improve purchase intention of LBS.

KEYWORDS

Location-Based Services(LBS), Privacy-Trust-Behavioral Intention, Location Awareness, Purchase Intention, Concern for Information Privacy(CFIP)

Citation status

* References for papers published after 2023 are currently being built.

[report] Korea Internet & Security Agency / 2013 / Survey for LBS Industry in Korea: Year 2013

[book] Ministry of Science / 2013 / ICT and Future Planning, and Korea Internet & Security Agency, Information Protection Survey 2013: Private Sector / Information Protection Survey 2013 : Private Sector

[journal] 김상현 / 2012 / The Effects of Precedence Factors for Privacy Concern Reduction and Trust on Intention to Use Location-Based Services and a Moderating Effect of Personal Innovation / 정보시스템연구 / 한국정보시스템학회 21(2) : 73~96

[journal] 김종기 / 2012 / Intention to Disclose Personal Information in LBS : Based on Privacy Calculus Perspective / 정보시스템연구 / 한국정보시스템학회 21(4) : 55~79

[journal] Xu, H. / 2009 / The Role of Push-Pull Technology in Privacy Calculus: The Case of Location-Based Services / Journal of Management Information Systems 26(3) : 135~173

[journal] Zhou, T. / 2011 / The Impact of Privacy Concern on User Adoption of Location-Based Services / Industrial Management & Data Systems 111(2) : 212~226

[journal] Liu, C. / 2005 / Beyond Concern : A Privacy-Trust-Behavioral Intention Model of Electronic Commerce / Information and Management 42(2) : 289~304

[journal] Smith, H. J. / 1996 / Information Privacy Measuring Individuals'Cibcerns about Organizational Practices / MIS Quarterly 20(2) : 167~196

[report] Park, C. M. / 2013 / Trends and Paradigm Shift of Location Information Services: Location Information Platform Buit Using the Wi-Fi AP Information / Internet & Security Focus : 24~40

[journal] Xu, H. / 2011 / The Personalization Privacy Paradox: An Exploratory Study of Decision Making Process for Location-Aware Marketing / Decision Support Systems 51(1) : 42~52

[journal] Warren, S. D. / 1890 / The Right to Privacy / Harvard Law Review 4(5) : 193~220

[journal] Dinev, T. / 2006 / An Extended Privacy Calculus Model for E-Commerce Transactions / Information Systems Research 17(1) : 61~80

[journal] Malhotra, N. K. / 2004 / Internet Users' Information Privacy Concerns(IUIPC) : The Construct, the Scale, and a Causal Model / Information Systems Research 15(4) : 336~355

[journal] 유일 / 2008 / Antecedents to Internet Privacy Concerns and Their Effect on the Trust and the Online Transaction Intention of Internet Users / Journal of Information Technology Applications & Management / 한국데이타베이스학회 15(4) : 37~59

[confproc] Lo, J. / 2010 / Privacy Concern, Locus of Control and Salience in a Trust-Risk Model of Information Disclosure on Social Networking Sites / Proceedings of the Sixteenth Americas Conference of Information Systems

[web] Hew / Records, Computers, and the Rights of Citizens: Report of the Secretary's Advisory Committee on Automated Personal Data Systems / http://epic.org/privacy/hew1973report/default.html

[journal] Stewart, K. A. / 2002 / An Empirical Examination of the Concern for Information Privacy Instrument / Information Systems Research 13(1) : 36~49

[journal] Wu, Y. A. / 2012 / A Nomological Model of RFID Privacy Concern / Business Process Management Journal 18(3) : 420~444

[journal] Dai, H. / 2012 / An Integrative Framework of Mobile Commerce Consumers' Privacy Concerns and Willingness to Use : An Empirical Study / International Journal of Electronic Business 10(1) : 79~100

[journal] Okazaki, S. / 2009 / Consumer Privacy Concerns and Preference for Degree of Regulatory Control: A Study of Mobile Advertising in Japan / The Journal of Advertising 38(4) : 63~77

[journal] Castaneda, J. A. / 2007 / The Effect of Internet General Privacy Concern on Customer Behavior / Electron Commerce Research 7(2) : 117~141

[journal] Liao, C. / 2011 / Examining the Impact of Privacy, Trust and Risk Perceptions beyond Monetary Transactions : An Integrated Model / Electronic Commerce Research and Applications 10(6) : 702~715

[confproc] Wilson, B. / 2007 / Modeling Reflective Higher-Order Constructs Using Three Approaches with PLS Path Modeling : A Monte Carlo Comparison / Australian and New Zealand Marketing Academy Conference : 791~800

[journal] 윤종수 / 2013 / A Study on the Effectiveness of Mobile Advertising:Based on Technology Acceptance Model / 한국컴퓨터정보학회논문지 / 한국컴퓨터정보학회 18(12) : 139~147

[journal] 윤선희 / 2012 / Design and Implementation of Commodity Information System Using LBS with Augumented Reality Based on Smart Phone / 한국컴퓨터정보학회논문지 / 한국컴퓨터정보학회 17(12) : 229~239

KJCKorea
Journal Central

Journal of The Korea Society of Computer and Information 2023 KCI Impact Factor : 0.65