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An Efficient Dynamic Workload Balancing Strategy

  • Journal of The Korea Society of Computer and Information
  • Abbr : JKSCI
  • 2014, 19(11), pp.137-147
  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Engineering > Computer Science

Hyo Kim 1

1아주대학교

Accredited

ABSTRACT

The study aims at exploring motivation, rationale, and values in twitter users' retweet behavior. Itproposes that diffusion of message is based on the complex interactional relationships among attributes oforiginal message, user's rationale, and values. Based on a pilot study, we constructed a total of 34questions asking message attributes, motivation, and values of retweeting. Then, twitter users participatedin an online survey, in which they evaluate their own 5 retweet messages based on the constructedquestions(5 messages x 34 questions = 170). Then, a factor analysis is done in order to see thedimensions of the concepts in retweet behavior; and understand how message attributes, motivations, andvalues are inter-related with each other. The main factors extracted were: (1) public fairness, (2) fun and playfulness, (3) communal help, (4) news and information, etc. Factor 2 and 4 show the traditionaljournalism characteristics; while factor 1 and 3 do alternative journalistic values. The latter may work asa rectifying factors for traditional journalism; however, backfiring mechanism for group polarization. Inaddition, (1) users’ internal identities, (2) communal unity and (3) belongness were identified as rationalesand values for retweet behavior.

Citation status

* References for papers published after 2023 are currently being built.