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The Impact of Structural and Relational Social Capital on SNS User Satisfaction and Continuous Information Sharing Intention

  • Journal of The Korea Society of Computer and Information
  • Abbr : JKSCI
  • 2014, 19(12), pp.287-298
  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Engineering > Computer Science

YooJung Kim 1

1호서대학교

Accredited

ABSTRACT

This study is to identify how social capital is accumulated and used in SNS space, furthermore, is toexamine the impact of structural and relational social capital on SNS user satisfaction, and continuousintention of information sharing. The empirical test showed that social interaction ties have a significantand positive impact on relational social capital(trust in SNS site, trust in SNS user, reciprocity). In addition, it was proven that trust in SNS site played a critical role in satisfying SNS user whereas trust in user andreciprocity was not related to SNS user satisfaction. Finally, trust in SNS site and reciprocity were provento be key determinants of continuous information sharing intention, whereas trust in user was not relatedto continuous information sharing intention.

Citation status

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