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Structural Relation Model on Customer Satisfaction of Biggest Discount Retailers

  • Journal of The Korea Society of Computer and Information
  • Abbr : JKSCI
  • 2015, 20(2), pp.221-229
  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Engineering > Computer Science

Rack-In Choi 1

1성결대학교

Accredited

ABSTRACT

In this paper, it should be established what influence to customer satisfaction by advertisement andpromotion, store management and quality of products of large discount stores, and in order to present thestructural relation model. In order to establish it empirically, this study proposed a structured alternativemodel by conducting a survey to customers live in metropolitan areas who use biggest discount store,through the SPSSWIN 18.0 and AMOS 18.0. This analysis shows a number of points, first, customers wereaware of having meaningful impact on store management to products quality. Through broad and clean store represents confidence appears to have a products quality. Second, the store management wereshown to have a meaningful impact on customer satisfaction. Cleanliness and atmosphere of store,convenience of parking facilities, and transportation convenience of their roles in customer satisfactionseem to believe. Third, advertising and promotion is shown to not affected meaningful impact on storesmanagement, products quality and customer satisfaction.

Citation status

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