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@article{ART001963418},
author={Rack-In Choi},
title={Structural Relation Model on Customer Satisfaction of Biggest Discount Retailers},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2015},
volume={20},
number={2},
pages={221-229}

TY - JOUR
AU - Rack-In Choi
TI - Structural Relation Model on Customer Satisfaction of Biggest Discount Retailers
JO - Journal of The Korea Society of Computer and Information
PY - 2015
VL - 20
IS - 2
PB - The Korean Society Of Computer And Information
SP - 221
EP - 229
SN - 1598-849X
AB - In this paper, it should be established what influence to customer satisfaction by advertisement andpromotion, store management and quality of products of large discount stores, and in order to present thestructural relation model. In order to establish it empirically, this study proposed a structured alternativemodel by conducting a survey to customers live in metropolitan areas who use biggest discount store,through the SPSSWIN 18.0 and AMOS 18.0. This analysis shows a number of points, first, customers wereaware of having meaningful impact on store management to products quality. Through broad and clean store represents confidence appears to have a products quality. Second, the store management wereshown to have a meaningful impact on customer satisfaction. Cleanliness and atmosphere of store,convenience of parking facilities, and transportation convenience of their roles in customer satisfactionseem to believe. Third, advertising and promotion is shown to not affected meaningful impact on storesmanagement, products quality and customer satisfaction.
KW - Retail Distribution Company;Advertisement and Promotion;Store Management;Products Quality;Customer Satisfaction
DO -
UR -
ER -

Rack-In Choi. (2015). Structural Relation Model on Customer Satisfaction of Biggest Discount Retailers. Journal of The Korea Society of Computer and Information, 20(2), 221-229.

Rack-In Choi. 2015, "Structural Relation Model on Customer Satisfaction of Biggest Discount Retailers", Journal of The Korea Society of Computer and Information, vol.20, no.2 pp.221-229.

Rack-In Choi "Structural Relation Model on Customer Satisfaction of Biggest Discount Retailers" Journal of The Korea Society of Computer and Information 20.2 pp.221-229 (2015) : 221.

Rack-In Choi. Structural Relation Model on Customer Satisfaction of Biggest Discount Retailers. 2015; 20(2), 221-229.

Rack-In Choi. "Structural Relation Model on Customer Satisfaction of Biggest Discount Retailers" Journal of The Korea Society of Computer and Information 20, no.2 (2015) : 221-229.

Rack-In Choi. Structural Relation Model on Customer Satisfaction of Biggest Discount Retailers. Journal of The Korea Society of Computer and Information, 20(2), 221-229.

Rack-In Choi. Structural Relation Model on Customer Satisfaction of Biggest Discount Retailers. Journal of The Korea Society of Computer and Information. 2015; 20(2) 221-229.

Rack-In Choi. Structural Relation Model on Customer Satisfaction of Biggest Discount Retailers. 2015; 20(2), 221-229.

Rack-In Choi. "Structural Relation Model on Customer Satisfaction of Biggest Discount Retailers" Journal of The Korea Society of Computer and Information 20, no.2 (2015) : 221-229.