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@article{ART002050559},
author={Chang-Bae Ko and Jong-Soo Yoon},
title={A Study on the Relationships among SNS Characteristics, Satisfaction and User Acceptance},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2015},
volume={20},
number={11},
pages={143-150}

TY - JOUR
AU - Chang-Bae Ko
AU - Jong-Soo Yoon
TI - A Study on the Relationships among SNS Characteristics, Satisfaction and User Acceptance
JO - Journal of The Korea Society of Computer and Information
PY - 2015
VL - 20
IS - 11
PB - The Korean Society Of Computer And Information
SP - 143
EP - 150
SN - 1598-849X
AB - Social network services can be defined as an individual web page which enables online, human-relationship building by collecting useful information and sharing it with specific or unspecific people. Recently, as the social network services(SNS) such as Twitter and Facebook have been paid attention in many fields of the society. SNSs are also one of the fastest channels to get news which people may not be able to see on TV or newspaper. The number of people who feel they are benefiting from social network services are increasing dramatically. A number of researches about SNS are underway. The study based on the Technology Acceptance Model empirically investigates the relationship between characteristics of SNS (system, service, information, and emotional) and user satisfaction of SNS. The study also analyzes how the relationshipa between SNS characteristics, satisfaction and user acceptance are moderated by country type of SNS users and inclination toward SNS acceptance. To achieve these research purposes, the study conducted various statistical analyses using questionnaire of the Korean and Chinese SNS users. The results of the study are followings. First, SNS characteristics have a positive effect to the user satisfaction. Second, SNS satisfaction have a positive effect to the user acceptance. Third, the relationship between SNS characteristics and user satisfaction is moderated by the country type of SNS users and inclination toward SNS acceptance. The study results could provide some implications to researchers who have interest in studying SNS, also could help business managers to operate and develop their SNS site more effectively.
KW - Social Network Service (SNS);characteristics of SNS;user satisfaction;user acceptance
DO -
UR -
ER -

Chang-Bae Ko and Jong-Soo Yoon. (2015). A Study on the Relationships among SNS Characteristics, Satisfaction and User Acceptance. Journal of The Korea Society of Computer and Information, 20(11), 143-150.

Chang-Bae Ko and Jong-Soo Yoon. 2015, "A Study on the Relationships among SNS Characteristics, Satisfaction and User Acceptance", Journal of The Korea Society of Computer and Information, vol.20, no.11 pp.143-150.

Chang-Bae Ko, Jong-Soo Yoon "A Study on the Relationships among SNS Characteristics, Satisfaction and User Acceptance" Journal of The Korea Society of Computer and Information 20.11 pp.143-150 (2015) : 143.

Chang-Bae Ko, Jong-Soo Yoon. A Study on the Relationships among SNS Characteristics, Satisfaction and User Acceptance. 2015; 20(11), 143-150.

Chang-Bae Ko and Jong-Soo Yoon. "A Study on the Relationships among SNS Characteristics, Satisfaction and User Acceptance" Journal of The Korea Society of Computer and Information 20, no.11 (2015) : 143-150.

Chang-Bae Ko; Jong-Soo Yoon. A Study on the Relationships among SNS Characteristics, Satisfaction and User Acceptance. Journal of The Korea Society of Computer and Information, 20(11), 143-150.

Chang-Bae Ko; Jong-Soo Yoon. A Study on the Relationships among SNS Characteristics, Satisfaction and User Acceptance. Journal of The Korea Society of Computer and Information. 2015; 20(11) 143-150.

Chang-Bae Ko, Jong-Soo Yoon. A Study on the Relationships among SNS Characteristics, Satisfaction and User Acceptance. 2015; 20(11), 143-150.

Chang-Bae Ko and Jong-Soo Yoon. "A Study on the Relationships among SNS Characteristics, Satisfaction and User Acceptance" Journal of The Korea Society of Computer and Information 20, no.11 (2015) : 143-150.