The Influence of customer orientation on the Social Welfare Hall workers of internal marketing (내부마케팅이 사회복지관 종사자의 고객지향성에 미치는 영향)

Cho Woo Hong (조우홍)

The Influence of customer orientation on the Social Welfare Hall workers of internal marketing

Journal of The Korea Society of Computer and Information
Abbr : JKSCI
2016, 21(2), pp.131-136
Publisher : The Korean Society Of Computer And Information
Research Area : Engineering > Computer Science

Cho Woo Hong ¹

¹서원대학교

Accredited

ABSTRACT

This study aims to present suggestions on the causes and effects between internal marketing and customer-oriented trends of social welfare halls based on the issue that internal marketing should be activated based on previous studies on the relationship between internal marketing and customer-oriented trends. For this purpose, as a result of analysing the research hypothesis through a questionnaire, this study has meaning in that it supported the results of previous studies on internal marketing and customer-oriented trends as theoretical suggestions and analysed the relationship between internal marketing and customer-oriented trends. It was politically suggested and emphasized that internal marketing is needed in social welfare halls and to encourage social welfare workers to be customer-oriented, components of internal marketing should be established in an organic and systematic manner.

KEYWORDS

InternalMarketing, Customer Orientation, Management Support, Education and Training, Empowerment

Citation status

* References for papers published after 2023 are currently being built.

[thesis] Kang, Hyung Chul / 2010 / The Effect of Internal Marketing for Casino Gaming Companies on Customer Orientation -With a focus on improving Organizational Identification / Hanyang University

[thesis] Joa, Bong Doo / 2014 / The Influence of Internal Marketing on Customer Orientation of the Institute for Regional Innovation Advancement-Focused on Mediating Effects of Empathy and Organizational Involvement and Moderating Effects of Organizational Innovativeness- / Jeju National University

[thesis] Youn, Ki Ho / 2006 / A Study on the Effects of Internal Marketing and Organization Citizenship Behavior on Employees Effort, Satisfaction and Customer Directivity in Financial Institution / Dong-A University

[thesis] Yeo, Yong Jae / 2007 / A Study on the Effects of Internal Marketing to Job Satisfaction, Organizational Commitment, and Customer Orientation - Focused on the Government-Sponsored Research Institutes- / Kongju University

[thesis] Park, Sung Hwan / 2009 / Effect of Internal Marketing Factors on the Market Orientation and Customer Satisfaction in Golf Course / Mokpo Nationa University

[thesis] Lee, Byung Yeul / 2010 / A Study on the Influence of Internal Marketing of Korean Travel Agency to Job Satisfaction, Organizational Citizenship Behavior, and Customer Orientation / Sangji University

[journal] Nam young Hyun / 2011 / Internal Marketing and Employee's Customer Orientation. / Service Marketing Journal 4(1) : 75~91

[thesis] Lee, Ki Joung / 2012 / A Study on the Effects of Internal Marketing on the Employees Effort, Satisfaction and Customer Orientation (with vocational training in stitutes as the central figure / Joongbu University

[thesis] Kim, Kwang Ho / 2007 / An Effect of Small and Medium Manufacturer’s Internal Marketing on Customer Orientation, Market Orientation and Business Performance / Seoul Venture University

[thesis] Bae, Chai So / 2013 / A Study on the Influence of Internal Marketing of Jewelry Company’s to Job Stress, Job Satisfaction and Customer Orientation / Kyonggi University

[journal] 김경애 / 2014 / The Effect of Internal Marketing Policies in Financial Institutions on Employee’s Customer Orientation Behavior : The Mediating Role of Perceived Organizational Support / 마케팅논집(Journal of Marketing Studies) / 한국전략마케팅학회 22(2) : 1~22

[thesis] Chae, Hee Ok / 2014 / Effectsof Internal Marketing, Job Satisfaction and Organizational Commitment of Beauty Salon Employees on Customer Orientation / Kwangju Women's University

[thesis] Kim, Jung Hwan / 2015 / The causal relationship between internal marketing and job satisfaction, organizational trust, organizational commitment of welfare athletic facilities workers for the disabled / Chonnam National University

[thesis] Lee, Do Young / 2008 / The Effects of Internal Marketing Factors and Internal Customers' Satisfaction on External Marketing Outcomes -Focused on B2G Military Fuel- / Kongju University

[journal] Ahmed, P. K. / 2003 / Internal marketing and the mediating role of organizational competencies / European Journal of Marketing 37(9) : 1221~1241

[journal] Kelemen, M. / 2007 / Internal marketing : a qualitative study ofculture change in the UK banking sector / Journal of Marketing Management 23(7-8) : 745~767

[thesis] Jung, Kyeong Hyo / 2013 / The Effects of Internal Marketing and Market Orientation on the Performance of Small and Medium Enterprises: The Moderating Effects of Inno-Biz Firms / Gyeongsang University

KJCKorea
Journal Central

Journal of The Korea Society of Computer and Information 2023 KCI Impact Factor : 0.65