@article{ART002167473},
author={김용환 and Ja-Hee Kim and 박지훈 and 이승준},
title={Analysis of Success Factors for Mobile Commerce using Text Mining and PLS Regression},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2016},
volume={21},
number={11},
pages={127-134}
TY - JOUR
AU - 김용환
AU - Ja-Hee Kim
AU - 박지훈
AU - 이승준
TI - Analysis of Success Factors for Mobile Commerce using Text Mining and PLS Regression
JO - Journal of The Korea Society of Computer and Information
PY - 2016
VL - 21
IS - 11
PB - The Korean Society Of Computer And Information
SP - 127
EP - 134
SN - 1598-849X
AB - In this paper, we propose factors that influence on the mobile commerce satisfaction conducted by data mining and a PLS regression analysis. We extracted the most frequent words from mobile application reviews in which there are a large number of user’s requests. We employed the content analysis to condense the large number of texts. We took a survey with the categories by which data are condensed and specified as factors that influence on the mobile commerce satisfaction. To avoid multicollinearity, we employed a PLS regression analysis instead of using a multiple regression analysis. Discovered factors that are potential consequences of customer satisfaction from direct requests by customers, the result may be an appropriate indicator for the mobile commerce market to improve its services
KW - Content Analysis;Data Minning;PLS Regression Analysis;Mobile Commerce
DO -
UR -
ER -
김용환, Ja-Hee Kim, 박지훈 and 이승준. (2016). Analysis of Success Factors for Mobile Commerce using Text Mining and PLS Regression. Journal of The Korea Society of Computer and Information, 21(11), 127-134.
김용환, Ja-Hee Kim, 박지훈 and 이승준. 2016, "Analysis of Success Factors for Mobile Commerce using Text Mining and PLS Regression", Journal of The Korea Society of Computer and Information, vol.21, no.11 pp.127-134.
김용환, Ja-Hee Kim, 박지훈, 이승준 "Analysis of Success Factors for Mobile Commerce using Text Mining and PLS Regression" Journal of The Korea Society of Computer and Information 21.11 pp.127-134 (2016) : 127.
김용환, Ja-Hee Kim, 박지훈, 이승준. Analysis of Success Factors for Mobile Commerce using Text Mining and PLS Regression. 2016; 21(11), 127-134.
김용환, Ja-Hee Kim, 박지훈 and 이승준. "Analysis of Success Factors for Mobile Commerce using Text Mining and PLS Regression" Journal of The Korea Society of Computer and Information 21, no.11 (2016) : 127-134.
김용환; Ja-Hee Kim; 박지훈; 이승준. Analysis of Success Factors for Mobile Commerce using Text Mining and PLS Regression. Journal of The Korea Society of Computer and Information, 21(11), 127-134.
김용환; Ja-Hee Kim; 박지훈; 이승준. Analysis of Success Factors for Mobile Commerce using Text Mining and PLS Regression. Journal of The Korea Society of Computer and Information. 2016; 21(11) 127-134.
김용환, Ja-Hee Kim, 박지훈, 이승준. Analysis of Success Factors for Mobile Commerce using Text Mining and PLS Regression. 2016; 21(11), 127-134.
김용환, Ja-Hee Kim, 박지훈 and 이승준. "Analysis of Success Factors for Mobile Commerce using Text Mining and PLS Regression" Journal of The Korea Society of Computer and Information 21, no.11 (2016) : 127-134.
