본문 바로가기
  • Home

Conspicuous Consumption of Children Consumers and Related Variables

  • Journal of The Korea Society of Computer and Information
  • Abbr : JKSCI
  • 2017, 22(4), pp.123-130
  • DOI : 10.9708/jksci.2017.22.04.123
  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Engineering > Computer Science
  • Received : February 2, 2017
  • Accepted : February 21, 2017
  • Published : April 28, 2017

Mi-Jung Bok 1 Jeonghee Seo 2

1광주여자대학교
2울산대학교

Accredited

ABSTRACT

This study investigates the variables associated with the conspicuous consumption patterns of children consumers. The empirical analysis was done on materialism, recognition of advertising, self-regulation ability, and impulsive consumption. The results were as follows. First of all, children consumers tend to a little higher self-directed conspicuous consumption than others-oriented conspicuous consumption. Second, as a result of analyzing conspicuous consumption according to social demographic characteristics, a high tendency of conspicuous consumption was shown in groups that think their household economic status is upper middle class. Third, the variables affecting conspicuous consumption patterns of children consumers were materialism, recognition of advertising, and impulsive consumption. Materialism, recognition of advertising, and impulsive consumption had a positive effect.

Citation status

* References for papers published after 2022 are currently being built.