@article{ART002218314},
author={Mi-Jung Bok and Jeonghee Seo},
title={Conspicuous Consumption of Children Consumers and Related Variables},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2017},
volume={22},
number={4},
pages={123-130},
doi={10.9708/jksci.2017.22.04.123}
TY - JOUR
AU - Mi-Jung Bok
AU - Jeonghee Seo
TI - Conspicuous Consumption of Children Consumers and Related Variables
JO - Journal of The Korea Society of Computer and Information
PY - 2017
VL - 22
IS - 4
PB - The Korean Society Of Computer And Information
SP - 123
EP - 130
SN - 1598-849X
AB - This study investigates the variables associated with the conspicuous consumption patterns of children consumers. The empirical analysis was done on materialism, recognition of advertising, self-regulation ability, and impulsive consumption.
The results were as follows. First of all, children consumers tend to a little higher self-directed conspicuous consumption than others-oriented conspicuous consumption. Second, as a result of analyzing conspicuous consumption according to social demographic characteristics, a high tendency of conspicuous consumption was shown in groups that think their household economic status is upper middle class. Third, the variables affecting conspicuous consumption patterns of children consumers were materialism, recognition of advertising, and impulsive consumption. Materialism, recognition of advertising, and impulsive consumption had a positive effect.
KW - Conspicuous consumption;Materialism;Advertising;Self-regulation ability;Impulsive consumption
DO - 10.9708/jksci.2017.22.04.123
ER -
Mi-Jung Bok and Jeonghee Seo. (2017). Conspicuous Consumption of Children Consumers and Related Variables. Journal of The Korea Society of Computer and Information, 22(4), 123-130.
Mi-Jung Bok and Jeonghee Seo. 2017, "Conspicuous Consumption of Children Consumers and Related Variables", Journal of The Korea Society of Computer and Information, vol.22, no.4 pp.123-130. Available from: doi:10.9708/jksci.2017.22.04.123
Mi-Jung Bok, Jeonghee Seo "Conspicuous Consumption of Children Consumers and Related Variables" Journal of The Korea Society of Computer and Information 22.4 pp.123-130 (2017) : 123.
Mi-Jung Bok, Jeonghee Seo. Conspicuous Consumption of Children Consumers and Related Variables. 2017; 22(4), 123-130. Available from: doi:10.9708/jksci.2017.22.04.123
Mi-Jung Bok and Jeonghee Seo. "Conspicuous Consumption of Children Consumers and Related Variables" Journal of The Korea Society of Computer and Information 22, no.4 (2017) : 123-130.doi: 10.9708/jksci.2017.22.04.123
Mi-Jung Bok; Jeonghee Seo. Conspicuous Consumption of Children Consumers and Related Variables. Journal of The Korea Society of Computer and Information, 22(4), 123-130. doi: 10.9708/jksci.2017.22.04.123
Mi-Jung Bok; Jeonghee Seo. Conspicuous Consumption of Children Consumers and Related Variables. Journal of The Korea Society of Computer and Information. 2017; 22(4) 123-130. doi: 10.9708/jksci.2017.22.04.123
Mi-Jung Bok, Jeonghee Seo. Conspicuous Consumption of Children Consumers and Related Variables. 2017; 22(4), 123-130. Available from: doi:10.9708/jksci.2017.22.04.123
Mi-Jung Bok and Jeonghee Seo. "Conspicuous Consumption of Children Consumers and Related Variables" Journal of The Korea Society of Computer and Information 22, no.4 (2017) : 123-130.doi: 10.9708/jksci.2017.22.04.123
