@article{ART002226649},
author={Young-Ju Jeun},
title={The Exploratory Study on Prevention of illegal Medical Advertisement in Healthcare Market},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2017},
volume={22},
number={5},
pages={105-110},
doi={10.9708/jksci.2017.22.05.105}
TY - JOUR
AU - Young-Ju Jeun
TI - The Exploratory Study on Prevention of illegal Medical Advertisement in Healthcare Market
JO - Journal of The Korea Society of Computer and Information
PY - 2017
VL - 22
IS - 5
PB - The Korean Society Of Computer And Information
SP - 105
EP - 110
SN - 1598-849X
AB - It is natural that the medical advertisement should be guaranteed as part of the basic commercial activities of medical institutions. However, the general public are non-specialist and they have less informed about medical care than medical specialists, and it is not easy to judge and select medical information. Also, if someone damaged by illegal medical advertising, it cannot be recovered to the original. In this regard, medical advertising has been legislated so that medical organizations can pre - screen the medical laws. However, In December 2015, after the Constitutional Court ruled unconstitutional preliminary censorship, it became virtually impossible to pre-screen. In recent years, illegal medical advertisement have been on the rise, and false and exaggerated medical advertising are increasing the damage to medical consumers. Therefore it is urgent to take countermeasures about this. Thus, this paper try to analyzes the characteristics of general commercial and other medical advertisements and looks for alternatives that can minimize the damage caused by illegal medical advertisements and institutional weaknesses by analyzing the regulatory trends in medical advertising.
KW - Health Policy;Healthcare Market;illegal Medical Advertisement
DO - 10.9708/jksci.2017.22.05.105
ER -
Young-Ju Jeun. (2017). The Exploratory Study on Prevention of illegal Medical Advertisement in Healthcare Market. Journal of The Korea Society of Computer and Information, 22(5), 105-110.
Young-Ju Jeun. 2017, "The Exploratory Study on Prevention of illegal Medical Advertisement in Healthcare Market", Journal of The Korea Society of Computer and Information, vol.22, no.5 pp.105-110. Available from: doi:10.9708/jksci.2017.22.05.105
Young-Ju Jeun "The Exploratory Study on Prevention of illegal Medical Advertisement in Healthcare Market" Journal of The Korea Society of Computer and Information 22.5 pp.105-110 (2017) : 105.
Young-Ju Jeun. The Exploratory Study on Prevention of illegal Medical Advertisement in Healthcare Market. 2017; 22(5), 105-110. Available from: doi:10.9708/jksci.2017.22.05.105
Young-Ju Jeun. "The Exploratory Study on Prevention of illegal Medical Advertisement in Healthcare Market" Journal of The Korea Society of Computer and Information 22, no.5 (2017) : 105-110.doi: 10.9708/jksci.2017.22.05.105
Young-Ju Jeun. The Exploratory Study on Prevention of illegal Medical Advertisement in Healthcare Market. Journal of The Korea Society of Computer and Information, 22(5), 105-110. doi: 10.9708/jksci.2017.22.05.105
Young-Ju Jeun. The Exploratory Study on Prevention of illegal Medical Advertisement in Healthcare Market. Journal of The Korea Society of Computer and Information. 2017; 22(5) 105-110. doi: 10.9708/jksci.2017.22.05.105
Young-Ju Jeun. The Exploratory Study on Prevention of illegal Medical Advertisement in Healthcare Market. 2017; 22(5), 105-110. Available from: doi:10.9708/jksci.2017.22.05.105
Young-Ju Jeun. "The Exploratory Study on Prevention of illegal Medical Advertisement in Healthcare Market" Journal of The Korea Society of Computer and Information 22, no.5 (2017) : 105-110.doi: 10.9708/jksci.2017.22.05.105
