KJCKorea
Journal Central

In the recent years, with a purpose to provide visual and psychological stability to patients and hospital users, Affordance design theory based on perceptual psychological thought has been applied as hospital design. In the past, hospital service design was focused on <what kind of service is provided> but Affordance design theory focuses on the patients’ experience and methodological research on <how to deliver the service correctly>. The characteristics of the application of Affordance design in the case of patients’ experience and service point is as follows:- Firstly, Affordance design is applied when the objective of the patient’s experience and the functionality of the object are combined. In other words, affordance design is a condition that arises when encounter between service contact point and patients’ experience takes place. Secondly, In the field of Hospital service design, Affordance concepts in and its application can be divided on the functions of experience, cognition and sense following the application of Affordance concepts in Hospital service design. Thirdly, Affordance design method sets meaning of the action received through information provided by morphological features. The condition and surrounding has to be designed in a way that it can induce active behavior of the patient. This study has significance as it has been studied from the perspectives of Affordance theory of design psychology in addition to the physical environment of the hospital, the point of interaction between the hospital and patient, along with the elements of experience design. This study proposes the necessity of analytical study in the field of service design implementation considering various stakeholders in the service contact points of small and medium hospitals in Korea. Furthermore, study of the application of Affordance design can be complemented by reflecting the size of hospitals, the characteristics of specialties, and the specific service environment of each hospital can also be conducted.

Affordance design, Service design, Emotional Approach, User Experience Design, Hospital service design