@article{ART002448739},
author={Jihyun Park and Ayoung Seok and Youngjun Yoon and Rhee Boa},
title={An Analysis of Instagram Hashtags Related to the Exhibitions in Korea},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2019},
volume={24},
number={3},
pages={49-56},
doi={10.9708/jksci.2019.24.03.049}
TY - JOUR
AU - Jihyun Park
AU - Ayoung Seok
AU - Youngjun Yoon
AU - Rhee Boa
TI - An Analysis of Instagram Hashtags Related to the Exhibitions in Korea
JO - Journal of The Korea Society of Computer and Information
PY - 2019
VL - 24
IS - 3
PB - The Korean Society Of Computer And Information
SP - 49
EP - 56
SN - 1598-849X
AB - The purpose of this study is to analyze the characteristics and meanings of Instagram hashtags related to the exhibitions as a online communication platform of museums. At the same time, it focuses on efficiency of hashtags as a reference framework of inferring viewing experiences. We collect and visualize Instagram hashtags of exhibitions held in Korea for the past two years including ‘Paper Present (2017)’, ‘YOUTH (2017)’, ‘Monet, Draw Light Exhibition (2018)’, ‘Van Gogh Inside (2016)’, ‘Drawn by the Wind: Shin yun-bok & Jeong Seon’. To sum up, significant data related to viewing experiences are not derived, and hashtags as a reference framework of inferring viewing experiences are turned out to be inefficient. Meanwhile, we conclude that potential for distributing information about the exhibitions is inherent in hashtags. In terms of informational characteristics, we notice that the influence of hashtags related to regional information is presented more than the response toward the viewing experiences. This result shows that Instagram users in the exhibitions are worthy of place making rather than viewing experiences.
KW - Big Data Analysis;Instagram;Hashtag;Place Making;Viewing Experience
DO - 10.9708/jksci.2019.24.03.049
ER -
Jihyun Park, Ayoung Seok, Youngjun Yoon and Rhee Boa. (2019). An Analysis of Instagram Hashtags Related to the Exhibitions in Korea. Journal of The Korea Society of Computer and Information, 24(3), 49-56.
Jihyun Park, Ayoung Seok, Youngjun Yoon and Rhee Boa. 2019, "An Analysis of Instagram Hashtags Related to the Exhibitions in Korea", Journal of The Korea Society of Computer and Information, vol.24, no.3 pp.49-56. Available from: doi:10.9708/jksci.2019.24.03.049
Jihyun Park, Ayoung Seok, Youngjun Yoon, Rhee Boa "An Analysis of Instagram Hashtags Related to the Exhibitions in Korea" Journal of The Korea Society of Computer and Information 24.3 pp.49-56 (2019) : 49.
Jihyun Park, Ayoung Seok, Youngjun Yoon, Rhee Boa. An Analysis of Instagram Hashtags Related to the Exhibitions in Korea. 2019; 24(3), 49-56. Available from: doi:10.9708/jksci.2019.24.03.049
Jihyun Park, Ayoung Seok, Youngjun Yoon and Rhee Boa. "An Analysis of Instagram Hashtags Related to the Exhibitions in Korea" Journal of The Korea Society of Computer and Information 24, no.3 (2019) : 49-56.doi: 10.9708/jksci.2019.24.03.049
Jihyun Park; Ayoung Seok; Youngjun Yoon; Rhee Boa. An Analysis of Instagram Hashtags Related to the Exhibitions in Korea. Journal of The Korea Society of Computer and Information, 24(3), 49-56. doi: 10.9708/jksci.2019.24.03.049
Jihyun Park; Ayoung Seok; Youngjun Yoon; Rhee Boa. An Analysis of Instagram Hashtags Related to the Exhibitions in Korea. Journal of The Korea Society of Computer and Information. 2019; 24(3) 49-56. doi: 10.9708/jksci.2019.24.03.049
Jihyun Park, Ayoung Seok, Youngjun Yoon, Rhee Boa. An Analysis of Instagram Hashtags Related to the Exhibitions in Korea. 2019; 24(3), 49-56. Available from: doi:10.9708/jksci.2019.24.03.049
Jihyun Park, Ayoung Seok, Youngjun Yoon and Rhee Boa. "An Analysis of Instagram Hashtags Related to the Exhibitions in Korea" Journal of The Korea Society of Computer and Information 24, no.3 (2019) : 49-56.doi: 10.9708/jksci.2019.24.03.049
