An Analysis of Instagram Hashtags Related to the Exhibitions in Korea (전시 관련 인스타그램 해시태그에 대한 분석)

Jihyun Park (박지현); Ayoung Seok (석아영); Youngjun Yoon (윤영준); Bo-A Rhee (이보아)

doi:10.9708/jksci.2019.24.03.049

An Analysis of Instagram Hashtags Related to the Exhibitions in Korea

Journal of The Korea Society of Computer and Information
Abbr : JKSCI
2019, 24(3), pp.49-56
DOI : 10.9708/jksci.2019.24.03.049
Publisher : The Korean Society Of Computer And Information
Research Area : Engineering > Computer Science
Received : November 8, 2018
Accepted : February 8, 2019
Published : March 29, 2019

Jihyun Park ¹, Ayoung Seok ¹, Youngjun Yoon ¹, Bo-A Rhee ²

¹서강대학교
²중앙대학교

Accredited

ABSTRACT

The purpose of this study is to analyze the characteristics and meanings of Instagram hashtags related to the exhibitions as a online communication platform of museums. At the same time, it focuses on efficiency of hashtags as a reference framework of inferring viewing experiences. We collect and visualize Instagram hashtags of exhibitions held in Korea for the past two years including ‘Paper Present (2017)’, ‘YOUTH (2017)’, ‘Monet, Draw Light Exhibition (2018)’, ‘Van Gogh Inside (2016)’, ‘Drawn by the Wind: Shin yun-bok & Jeong Seon’. To sum up, significant data related to viewing experiences are not derived, and hashtags as a reference framework of inferring viewing experiences are turned out to be inefficient. Meanwhile, we conclude that potential for distributing information about the exhibitions is inherent in hashtags. In terms of informational characteristics, we notice that the influence of hashtags related to regional information is presented more than the response toward the viewing experiences. This result shows that Instagram users in the exhibitions are worthy of place making rather than viewing experiences.

KEYWORDS

Big Data Analysis, Instagram, Hashtag, Place Making, Viewing Experience

Citation status

* References for papers published after 2023 are currently being built.

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Journal of The Korea Society of Computer and Information 2023 KCI Impact Factor : 0.65

An Analysis of Instagram Hashtags Related to the Exhibitions in Korea

ABSTRACT

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Citation status

* References for papers published after 2023 are currently being built.

Journal of The Korea Society of Computer and Information 2023 KCI Impact Factor : 0.65

An Analysis of Instagram Hashtags Related to the Exhibitions in Korea

ABSTRACT

KEYWORDS

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* References for papers published after 2023 are currently being built.