@article{ART002504209},
author={JUNG JI HEE and Jae-Ik Shin},
title={The Effect of Choice Attributes of Internet primary bank on Satisfaction and Behavioral Intention},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2019},
volume={24},
number={9},
pages={143-150},
doi={10.9708/jksci.2019.24.09.143}
TY - JOUR
AU - JUNG JI HEE
AU - Jae-Ik Shin
TI - The Effect of Choice Attributes of Internet primary bank on Satisfaction and Behavioral Intention
JO - Journal of The Korea Society of Computer and Information
PY - 2019
VL - 24
IS - 9
PB - The Korean Society Of Computer And Information
SP - 143
EP - 150
SN - 1598-849X
AB - In recent years, interest in internet primary bank has increased in South Korea, and marketing strategies for the success of the bank are needed. The purpose of this study is to analyze the effect of bank choice attributes on satisfaction and behavioral intention of Internet primary bank users. A convenience sampling was used and a structural equation of AMOS 20.0 was used for hypothesis testing. The results of the study are as follows. First, information, transaction, and communication of the choice attributes have positive effects on satisfaction. Second, information, transaction, and communication of the choice attributes have positive effects on behavioral intention. Third, satisfaction has a positive effect on behavioral intention. The theoretical and practical implications and limitations of the research are presented in the conclusion.
KW - Internet primary bank;Choice Attribute;Information;Transaction;Communication;Satisfaction;Behavioral Intention
DO - 10.9708/jksci.2019.24.09.143
ER -
JUNG JI HEE and Jae-Ik Shin. (2019). The Effect of Choice Attributes of Internet primary bank on Satisfaction and Behavioral Intention. Journal of The Korea Society of Computer and Information, 24(9), 143-150.
JUNG JI HEE and Jae-Ik Shin. 2019, "The Effect of Choice Attributes of Internet primary bank on Satisfaction and Behavioral Intention", Journal of The Korea Society of Computer and Information, vol.24, no.9 pp.143-150. Available from: doi:10.9708/jksci.2019.24.09.143
JUNG JI HEE, Jae-Ik Shin "The Effect of Choice Attributes of Internet primary bank on Satisfaction and Behavioral Intention" Journal of The Korea Society of Computer and Information 24.9 pp.143-150 (2019) : 143.
JUNG JI HEE, Jae-Ik Shin. The Effect of Choice Attributes of Internet primary bank on Satisfaction and Behavioral Intention. 2019; 24(9), 143-150. Available from: doi:10.9708/jksci.2019.24.09.143
JUNG JI HEE and Jae-Ik Shin. "The Effect of Choice Attributes of Internet primary bank on Satisfaction and Behavioral Intention" Journal of The Korea Society of Computer and Information 24, no.9 (2019) : 143-150.doi: 10.9708/jksci.2019.24.09.143
JUNG JI HEE; Jae-Ik Shin. The Effect of Choice Attributes of Internet primary bank on Satisfaction and Behavioral Intention. Journal of The Korea Society of Computer and Information, 24(9), 143-150. doi: 10.9708/jksci.2019.24.09.143
JUNG JI HEE; Jae-Ik Shin. The Effect of Choice Attributes of Internet primary bank on Satisfaction and Behavioral Intention. Journal of The Korea Society of Computer and Information. 2019; 24(9) 143-150. doi: 10.9708/jksci.2019.24.09.143
JUNG JI HEE, Jae-Ik Shin. The Effect of Choice Attributes of Internet primary bank on Satisfaction and Behavioral Intention. 2019; 24(9), 143-150. Available from: doi:10.9708/jksci.2019.24.09.143
JUNG JI HEE and Jae-Ik Shin. "The Effect of Choice Attributes of Internet primary bank on Satisfaction and Behavioral Intention" Journal of The Korea Society of Computer and Information 24, no.9 (2019) : 143-150.doi: 10.9708/jksci.2019.24.09.143
