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The Study of Educational Program Development for Self- Marketing based on Job Analysis

  • Journal of The Korea Society of Computer and Information
  • Abbr : JKSCI
  • 2019, 24(9), pp.135-142
  • DOI : 10.9708/jksci.2019.24.09.135
  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Engineering > Computer Science
  • Received : July 16, 2019
  • Accepted : August 27, 2019
  • Published : September 30, 2019

AHN Sang Joon 1

1경희대학교

Accredited

ABSTRACT

Given the ability and skills required by modern people, marketing can be divided into knowledge-related skill such as marketing plans, market segmentation, and marketing mix management and supportive skill such as communication, inter-organizational management, creativity, and decision making. Knowledge related skills can be nurtured in existing marketing classes, but it is recognized that special educational programs such as self marketing are needed to develop and train supportive skills regardless of education levels or major education. This paper is aimed to design for marketing educational program for the self marketing. In this study, a DACUM method job analysis to extract contents by specialists such as model setting of task and job, job statement, job analysis, education course development, and so on. In the first place, this report presents job analysis model by procedures for developing selection criteria of examination questions of the self marketing qualification. The first step is preparation for job analysis, the second step: the establishment of job models, the third step : the job specification and task analysis, the fourth step: the review of job model, the fifth step: the establishment of subjects for examination matrix table for making questions.

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