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@article{ART002504207},
author={HanWen Guo and LIU ZIYANG},
title={A Study of Consumers' Purchasing Intention for National Brands in the Context of Sino-US Trade War - Take China Huawei Company as an exle},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2019},
volume={24},
number={9},
pages={127-134},
doi={10.9708/jksci.2019.24.09.127}

TY - JOUR
AU - HanWen Guo
AU - LIU ZIYANG
TI - A Study of Consumers' Purchasing Intention for National Brands in the Context of Sino-US Trade War - Take China Huawei Company as an exle
JO - Journal of The Korea Society of Computer and Information
PY - 2019
VL - 24
IS - 9
PB - The Korean Society Of Computer And Information
SP - 127
EP - 134
SN - 1598-849X
AB - The purpose of this study is to understand the purchasing intentions of Chinese consumers to Huawei and other domestic brands in the context of the current Sino-US trade war.Taking the mass consumers as the research object, this paper designs Likert five-level scale to investigate consumers'purchase intention of domestic products in the future, and uses SPSS 23.0 and AMOS 23.0 statistical software to analyze and process statistical data. Using questionnaire survey and exploratory factor analysis, this paper constructs a model to analyze the impact of consumer ethnocentrism on consumers'purchase intention.By summarizing the overall purchasing intention of consumers, it is concluded that the development of domestic brands in the context of trade war is facing difficulties and challenges in the future, but at the same time, we must seize the opportunity of consumers'ethnocentrism under this background to positively influence their purchasing intention, make up for shortcomings, eliminate overcapacity, and seek greater development through technological innovation.
KW - Trade war;Consumer ethnocentrism;Domestic product awareness;Product Evaluation;Purchasing Intention
DO - 10.9708/jksci.2019.24.09.127
ER -

HanWen Guo and LIU ZIYANG. (2019). A Study of Consumers' Purchasing Intention for National Brands in the Context of Sino-US Trade War - Take China Huawei Company as an exle. Journal of The Korea Society of Computer and Information, 24(9), 127-134.

HanWen Guo and LIU ZIYANG. 2019, "A Study of Consumers' Purchasing Intention for National Brands in the Context of Sino-US Trade War - Take China Huawei Company as an exle", Journal of The Korea Society of Computer and Information, vol.24, no.9 pp.127-134. Available from: doi:10.9708/jksci.2019.24.09.127

HanWen Guo, LIU ZIYANG "A Study of Consumers' Purchasing Intention for National Brands in the Context of Sino-US Trade War - Take China Huawei Company as an exle" Journal of The Korea Society of Computer and Information 24.9 pp.127-134 (2019) : 127.

HanWen Guo, LIU ZIYANG. A Study of Consumers' Purchasing Intention for National Brands in the Context of Sino-US Trade War - Take China Huawei Company as an exle. 2019; 24(9), 127-134. Available from: doi:10.9708/jksci.2019.24.09.127

HanWen Guo and LIU ZIYANG. "A Study of Consumers' Purchasing Intention for National Brands in the Context of Sino-US Trade War - Take China Huawei Company as an exle" Journal of The Korea Society of Computer and Information 24, no.9 (2019) : 127-134.doi: 10.9708/jksci.2019.24.09.127

HanWen Guo; LIU ZIYANG. A Study of Consumers' Purchasing Intention for National Brands in the Context of Sino-US Trade War - Take China Huawei Company as an exle. Journal of The Korea Society of Computer and Information, 24(9), 127-134. doi: 10.9708/jksci.2019.24.09.127

HanWen Guo; LIU ZIYANG. A Study of Consumers' Purchasing Intention for National Brands in the Context of Sino-US Trade War - Take China Huawei Company as an exle. Journal of The Korea Society of Computer and Information. 2019; 24(9) 127-134. doi: 10.9708/jksci.2019.24.09.127

HanWen Guo, LIU ZIYANG. A Study of Consumers' Purchasing Intention for National Brands in the Context of Sino-US Trade War - Take China Huawei Company as an exle. 2019; 24(9), 127-134. Available from: doi:10.9708/jksci.2019.24.09.127

HanWen Guo and LIU ZIYANG. "A Study of Consumers' Purchasing Intention for National Brands in the Context of Sino-US Trade War - Take China Huawei Company as an exle" Journal of The Korea Society of Computer and Information 24, no.9 (2019) : 127-134.doi: 10.9708/jksci.2019.24.09.127