@article{ART002504206},
author={Zi-Yang Liu and Kai Liao and Zi Han Guo},
title={Relevant Analysis on User Choice Tendency of Intelligent Tourism Platform under the Background of Text mining},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2019},
volume={24},
number={9},
pages={119-125},
doi={10.9708/jksci.2019.24.09.119}
TY - JOUR
AU - Zi-Yang Liu
AU - Kai Liao
AU - Zi Han Guo
TI - Relevant Analysis on User Choice Tendency of Intelligent Tourism Platform under the Background of Text mining
JO - Journal of The Korea Society of Computer and Information
PY - 2019
VL - 24
IS - 9
PB - The Korean Society Of Computer And Information
SP - 119
EP - 125
SN - 1598-849X
AB - The purpose of this study is to find out the relevant factors of the choice tendency of tourism users to Intelligent Tourism platform through big data analysis, which will help enterprises to make accurate positioning and improvement according to user information feedback in the tourism market in the future, so as to gain the favor of users' choice and achieve long-term market competitiveness.
This study takes the Intelligent Tourism platform as the independent variable and the user choice tendency as the dependent variable, and explores the related factors between the Intelligent Tourism platform and the user choice tendency. This study make use of text mining and R language text analysis, and uses SPSS and AMOS statistical analysis tools to carry out empirical analysis. According to the analysis results, the conclusions are as follows: service quality has a significant positive correlation with user choice tendency; service quality has a significant positive correlation with tourism trust; Tourism Trust has a significant positive correlation with user choice tendency; service quality has a significant positive correlation with user experience; user experience has a significant positive correlation with user choice tendency Positive correlation effect.
KW - Big data;Text mining;R language;Intelligent tourism;platform;User Choice Tendency
DO - 10.9708/jksci.2019.24.09.119
ER -
Zi-Yang Liu, Kai Liao and Zi Han Guo. (2019). Relevant Analysis on User Choice Tendency of Intelligent Tourism Platform under the Background of Text mining. Journal of The Korea Society of Computer and Information, 24(9), 119-125.
Zi-Yang Liu, Kai Liao and Zi Han Guo. 2019, "Relevant Analysis on User Choice Tendency of Intelligent Tourism Platform under the Background of Text mining", Journal of The Korea Society of Computer and Information, vol.24, no.9 pp.119-125. Available from: doi:10.9708/jksci.2019.24.09.119
Zi-Yang Liu, Kai Liao, Zi Han Guo "Relevant Analysis on User Choice Tendency of Intelligent Tourism Platform under the Background of Text mining" Journal of The Korea Society of Computer and Information 24.9 pp.119-125 (2019) : 119.
Zi-Yang Liu, Kai Liao, Zi Han Guo. Relevant Analysis on User Choice Tendency of Intelligent Tourism Platform under the Background of Text mining. 2019; 24(9), 119-125. Available from: doi:10.9708/jksci.2019.24.09.119
Zi-Yang Liu, Kai Liao and Zi Han Guo. "Relevant Analysis on User Choice Tendency of Intelligent Tourism Platform under the Background of Text mining" Journal of The Korea Society of Computer and Information 24, no.9 (2019) : 119-125.doi: 10.9708/jksci.2019.24.09.119
Zi-Yang Liu; Kai Liao; Zi Han Guo. Relevant Analysis on User Choice Tendency of Intelligent Tourism Platform under the Background of Text mining. Journal of The Korea Society of Computer and Information, 24(9), 119-125. doi: 10.9708/jksci.2019.24.09.119
Zi-Yang Liu; Kai Liao; Zi Han Guo. Relevant Analysis on User Choice Tendency of Intelligent Tourism Platform under the Background of Text mining. Journal of The Korea Society of Computer and Information. 2019; 24(9) 119-125. doi: 10.9708/jksci.2019.24.09.119
Zi-Yang Liu, Kai Liao, Zi Han Guo. Relevant Analysis on User Choice Tendency of Intelligent Tourism Platform under the Background of Text mining. 2019; 24(9), 119-125. Available from: doi:10.9708/jksci.2019.24.09.119
Zi-Yang Liu, Kai Liao and Zi Han Guo. "Relevant Analysis on User Choice Tendency of Intelligent Tourism Platform under the Background of Text mining" Journal of The Korea Society of Computer and Information 24, no.9 (2019) : 119-125.doi: 10.9708/jksci.2019.24.09.119