@article{ART002517120},
author={JingWen Dong},
title={A Comparative Study on the Influence of Creation Shared Value Activities on Continuous Use Intention in Korean-Chinese Library Big Data Service: Focusing on Brand Quality and Social Resistance},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2019},
volume={24},
number={10},
pages={129-137},
doi={10.9708/jksci.2019.24.10.129}
TY - JOUR
AU - JingWen Dong
TI - A Comparative Study on the Influence of Creation Shared Value Activities on Continuous Use Intention in Korean-Chinese Library Big Data Service: Focusing on Brand Quality and Social Resistance
JO - Journal of The Korea Society of Computer and Information
PY - 2019
VL - 24
IS - 10
PB - The Korean Society Of Computer And Information
SP - 129
EP - 137
SN - 1598-849X
AB - In this paper, we propose the purpose of this study is to examine whether the library's creation shared value activities in China and Korea affect brand quality, social status, and the influence of each variable according to the Chinese and Korean groups. To achieve the purpose of this study, the survey was conducted using questionnaires to users who have used the Big Data Sharing Service in Korean and Chinese libraries. A total of 500 questionnaires were distributed to participants in the study, and 460 of the recovered questionnaire were used in the final analysis, which eliminated unfaithful responses. The data collected through the survey were analyzed as frequency analysis, reliability analysis, confirmed factor analysis, and structured model using statistical programs SPSS22 and AMOS22.
The results of the research identified through the empirical analysis of this study are as follows. First, the CSV activities of the library's big data have a significant influence on the brand quality and social status.
Second, brand quality and social resistance has a significant positive effect on continuous use intention.
Third, the influence of the CSV activities in Korean and Chinese libraries has been found to be partly different. Through the conclusion and discussion section, the theoretical implications of this study, practical implications and in-depth discussions on the limitations of the study and its future direction were presented.
KW - Library Big Data;Creating Shared Value Activities;Social distance;brand equity;Continued Use Intention
DO - 10.9708/jksci.2019.24.10.129
ER -
JingWen Dong. (2019). A Comparative Study on the Influence of Creation Shared Value Activities on Continuous Use Intention in Korean-Chinese Library Big Data Service: Focusing on Brand Quality and Social Resistance. Journal of The Korea Society of Computer and Information, 24(10), 129-137.
JingWen Dong. 2019, "A Comparative Study on the Influence of Creation Shared Value Activities on Continuous Use Intention in Korean-Chinese Library Big Data Service: Focusing on Brand Quality and Social Resistance", Journal of The Korea Society of Computer and Information, vol.24, no.10 pp.129-137. Available from: doi:10.9708/jksci.2019.24.10.129
JingWen Dong "A Comparative Study on the Influence of Creation Shared Value Activities on Continuous Use Intention in Korean-Chinese Library Big Data Service: Focusing on Brand Quality and Social Resistance" Journal of The Korea Society of Computer and Information 24.10 pp.129-137 (2019) : 129.
JingWen Dong. A Comparative Study on the Influence of Creation Shared Value Activities on Continuous Use Intention in Korean-Chinese Library Big Data Service: Focusing on Brand Quality and Social Resistance. 2019; 24(10), 129-137. Available from: doi:10.9708/jksci.2019.24.10.129
JingWen Dong. "A Comparative Study on the Influence of Creation Shared Value Activities on Continuous Use Intention in Korean-Chinese Library Big Data Service: Focusing on Brand Quality and Social Resistance" Journal of The Korea Society of Computer and Information 24, no.10 (2019) : 129-137.doi: 10.9708/jksci.2019.24.10.129
JingWen Dong. A Comparative Study on the Influence of Creation Shared Value Activities on Continuous Use Intention in Korean-Chinese Library Big Data Service: Focusing on Brand Quality and Social Resistance. Journal of The Korea Society of Computer and Information, 24(10), 129-137. doi: 10.9708/jksci.2019.24.10.129
JingWen Dong. A Comparative Study on the Influence of Creation Shared Value Activities on Continuous Use Intention in Korean-Chinese Library Big Data Service: Focusing on Brand Quality and Social Resistance. Journal of The Korea Society of Computer and Information. 2019; 24(10) 129-137. doi: 10.9708/jksci.2019.24.10.129
JingWen Dong. A Comparative Study on the Influence of Creation Shared Value Activities on Continuous Use Intention in Korean-Chinese Library Big Data Service: Focusing on Brand Quality and Social Resistance. 2019; 24(10), 129-137. Available from: doi:10.9708/jksci.2019.24.10.129
JingWen Dong. "A Comparative Study on the Influence of Creation Shared Value Activities on Continuous Use Intention in Korean-Chinese Library Big Data Service: Focusing on Brand Quality and Social Resistance" Journal of The Korea Society of Computer and Information 24, no.10 (2019) : 129-137.doi: 10.9708/jksci.2019.24.10.129
