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The Effect of Digital Cultural Capital and Social Connectedness on the Intention to Participate in Sharing Economy

  • Journal of The Korea Society of Computer and Information
  • Abbr : JKSCI
  • 2020, 25(3), pp.199-206
  • DOI : 10.9708/jksci.2020.25.03.199
  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Engineering > Computer Science
  • Received : November 11, 2019
  • Accepted : February 25, 2020
  • Published : March 31, 2020

Mi-Jung Bok 1

1광주여자대학교

Accredited

ABSTRACT

The purpose of this study is to examine the relationship between intention to participation in sharing economy, digital cultural capital, and social connectedness and then analyze the variables affecting the intention to participate in sharing economy. This subjects were university students. Collected data were statistically processed by PASW 18.0 program using reliability, frequency analysis, T-test, one-way ANOVA, correlation and multiple regression analysis. The results were as follows. First, redistribution participation and cooperative lifestyle participation were relatively high. Second, intention to participate in sharing economy activities differs according to gender, age, monthly allowance, and SNS usage time. Third, intention to redistribution participation increases as the recognition of objectified digital culture capital, embodied digital culture capital, and social connectedness increases. And the intention to cooperative lifestyles participation and information sharing participation increased as digital culture capital increased. Forth, the most significant variable affecting the intention to participate in sharing economic activities was digital cultural capital.

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