@article{ART002611222},
author={Lee,Yong-Hwan},
title={A Study on the Development Direction and Cognition of Viral Video},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2020},
volume={25},
number={7},
pages={65-73},
doi={10.9708/jksci.2020.25.07.065}
TY - JOUR
AU - Lee,Yong-Hwan
TI - A Study on the Development Direction and Cognition of Viral Video
JO - Journal of The Korea Society of Computer and Information
PY - 2020
VL - 25
IS - 7
PB - The Korean Society Of Computer And Information
SP - 65
EP - 73
SN - 1598-849X
AB - Viral video advertising is being used in the advertising and film industry for pre-promotion of certain products or pre-release films which has a lot of effect on investment. An analysis of viral video recognition is needed to predict future development directions. In response, the study conducted a survey on viral videos, focusing on college students in their 20s, who are the most exposed to advertisements and movies. Through this, the survey was conducted on recognition of viral videos, memorable viral videos, satisfaction level, message propagation method, positiveness of viral videos, expected future development, and desired viral video type. The survey showed that viral video recognition was 16.7% and the most memorable viral video; the "Let it Go" viral video from the movie "Frozen" was 69.1 %, according to the survey. The satisfaction level was not high at 31.2 %, and 73.5% of people sent messages to others after watching viral videos, which was very high.
Negative opinions on viral videos were low at 13.7 %. 64.5% of the surveyors said the future of the viral videos would "develop" and 6.7% said would “not develop."
KW - Viral Videos;viral marketing;advcrtising;Movie;YouTube
DO - 10.9708/jksci.2020.25.07.065
ER -
Lee,Yong-Hwan. (2020). A Study on the Development Direction and Cognition of Viral Video. Journal of The Korea Society of Computer and Information, 25(7), 65-73.
Lee,Yong-Hwan. 2020, "A Study on the Development Direction and Cognition of Viral Video", Journal of The Korea Society of Computer and Information, vol.25, no.7 pp.65-73. Available from: doi:10.9708/jksci.2020.25.07.065
Lee,Yong-Hwan "A Study on the Development Direction and Cognition of Viral Video" Journal of The Korea Society of Computer and Information 25.7 pp.65-73 (2020) : 65.
Lee,Yong-Hwan. A Study on the Development Direction and Cognition of Viral Video. 2020; 25(7), 65-73. Available from: doi:10.9708/jksci.2020.25.07.065
Lee,Yong-Hwan. "A Study on the Development Direction and Cognition of Viral Video" Journal of The Korea Society of Computer and Information 25, no.7 (2020) : 65-73.doi: 10.9708/jksci.2020.25.07.065
Lee,Yong-Hwan. A Study on the Development Direction and Cognition of Viral Video. Journal of The Korea Society of Computer and Information, 25(7), 65-73. doi: 10.9708/jksci.2020.25.07.065
Lee,Yong-Hwan. A Study on the Development Direction and Cognition of Viral Video. Journal of The Korea Society of Computer and Information. 2020; 25(7) 65-73. doi: 10.9708/jksci.2020.25.07.065
Lee,Yong-Hwan. A Study on the Development Direction and Cognition of Viral Video. 2020; 25(7), 65-73. Available from: doi:10.9708/jksci.2020.25.07.065
Lee,Yong-Hwan. "A Study on the Development Direction and Cognition of Viral Video" Journal of The Korea Society of Computer and Information 25, no.7 (2020) : 65-73.doi: 10.9708/jksci.2020.25.07.065
