A Study on the Influence of Originality and Usefulness of Artificial Intelligence Music Products on Consumer Perceived Attractiveness and Purchase intention

Jin Meilin

doi:10.9708/jksci.2020.25.09.045

A Study on the Influence of Originality and Usefulness of Artificial Intelligence Music Products on Consumer Perceived Attractiveness and Purchase intention

Journal of The Korea Society of Computer and Information
Abbr : JKSCI
2020, 25(9), pp.45-52
DOI : 10.9708/jksci.2020.25.09.045
Publisher : The Korean Society Of Computer And Information
Research Area : Engineering > Computer Science
Received : July 28, 2020
Accepted : August 27, 2020
Published : September 29, 2020

Jin Meilin ¹

¹Anshan Normal University

Accredited

ABSTRACT

In this paper, we propose an intention to study the purchase of smart music by Chinese consumers. To study the influence of the originality and usefulness of intelligent music products on the purchase intention of Chinese consumers, and to explore how the originality and usefulness of intelligent music products affect the purchase intention. To achieve this goal ,372 questionnaires were collected through the Internet for frequency analysis, factor analysis, confidence analysis and structural equation analysis of data collection, and were carried out by SPSSV22.0 and AMOSV22.0 methods. Research the validation of assumptions in the model to reveal the psychological and behavioral responses of consumers to smart music products. The results show that the originality and usefulness of new products not only directly affect the purchase intention of Chinese consumers, but also indirectly affect their purchase intention by enhancing their attractiveness. The conclusion of this study is of guiding significance for the development of intelligent music product development and marketing strategy

KEYWORDS

Artificial Intelligence Music, Originality, Usefulness, Attractiveness, Purchase Intention

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* References for papers published after 2023 are currently being built.

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Journal of The Korea Society of Computer and Information 2023 KCI Impact Factor : 0.65

A Study on the Influence of Originality and Usefulness of Artificial Intelligence Music Products on Consumer Perceived Attractiveness and Purchase intention

ABSTRACT

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Citation status

* References for papers published after 2023 are currently being built.

Journal of The Korea Society of Computer and Information 2023 KCI Impact Factor : 0.65

A Study on the Influence of Originality and Usefulness of Artificial Intelligence Music Products on Consumer Perceived Attractiveness and Purchase intention

ABSTRACT

KEYWORDS

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* References for papers published after 2023 are currently being built.