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The Effects of Digital Consumption Trust and Corporate Trust on IT Device and Service Satisfaction

  • Journal of The Korea Society of Computer and Information
  • Abbr : JKSCI
  • 2021, 26(1), pp.217-222
  • DOI : 10.9708/jksci.2021.26.01.217
  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Engineering > Computer Science
  • Received : January 4, 2021
  • Accepted : January 20, 2021
  • Published : January 29, 2021

Seungbae Park 1 Jaewon Hong 2

1서일대학교
2경남과학기술대학교

Accredited

ABSTRACT

Recently, trust in online transactions and corporate trust are most important at the corporate level as social overhead capital in commercial transactions using digital devices such as online, mobile, and SNS platforms. Therefore, this study used data from the Korea Consumer Agency's consumer policy indicators to identify the impact of digital consumption trust and corporate responsibility trust on the satisfaction of information and communication products and services. According to the analysis, trust in digital consumption conditions and responsibility of companies have a positive impact on satisfaction of information and communication devices and satisfaction of information and communication services. In addition, it was found that trust in corporate responsibility has a greater impact on satisfaction of information and communication devices and satisfaction of information and communication services than trust in digital consumption conditions. Theoretical and practical implications for these findings and suggestions for future research were presented.

Citation status

* References for papers published after 2022 are currently being built.

This paper was written with support from the National Research Foundation of Korea.