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@article{ART002685967},
author={Jin-Zi Zhang},
title={The Effect of Product Price and Image Effect on Consumers Product Evaluation and Intention to Purchase},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2021},
volume={26},
number={2},
pages={213-220},
doi={10.9708/jksci.2021.26.02.213}

TY - JOUR
AU - Jin-Zi Zhang
TI - The Effect of Product Price and Image Effect on Consumers Product Evaluation and Intention to Purchase
JO - Journal of The Korea Society of Computer and Information
PY - 2021
VL - 26
IS - 2
PB - The Korean Society Of Computer And Information
SP - 213
EP - 220
SN - 1598-849X
AB - With the continuing development of the global economy, the scale of international production and management of companies is expanding rapidly nowadays. As a result, it is increasingly important for multinational companies to establish appropriate marketing strategies for products in order to successfully enter overseas markets. When consumers evaluate the quality of products from various countries, they depend heavily on the image of the product as well as the price of the product. Therefore, this study aim to find out how the price, country image, brand image and country of origin image affect on consumer product evaluation and purchase intention. Based on these concepts, the significance of this study is helping local companies make more appropriate marketing strategies by understanding the importance of price and image of a product to companies and knowing more accurate recognition in Korea and Korean-made products of Chinese consumers. The results of this study which used AMOS model showed that 1) The country image and country of origin image for a product had a positive effects on product quality, 2) The price and country image of a product had a positive effects on service quality, 3) And evaluation of product had a positive effects on purchase intention. Based on these results, we made some proposals and presented the future research directions according to the limitations.
KW - Country of origin image;Brand image;Country image;Evaluation of product;Purchase intention
DO - 10.9708/jksci.2021.26.02.213
ER -

Jin-Zi Zhang. (2021). The Effect of Product Price and Image Effect on Consumers Product Evaluation and Intention to Purchase. Journal of The Korea Society of Computer and Information, 26(2), 213-220.

Jin-Zi Zhang. 2021, "The Effect of Product Price and Image Effect on Consumers Product Evaluation and Intention to Purchase", Journal of The Korea Society of Computer and Information, vol.26, no.2 pp.213-220. Available from: doi:10.9708/jksci.2021.26.02.213

Jin-Zi Zhang "The Effect of Product Price and Image Effect on Consumers Product Evaluation and Intention to Purchase" Journal of The Korea Society of Computer and Information 26.2 pp.213-220 (2021) : 213.

Jin-Zi Zhang. The Effect of Product Price and Image Effect on Consumers Product Evaluation and Intention to Purchase. 2021; 26(2), 213-220. Available from: doi:10.9708/jksci.2021.26.02.213

Jin-Zi Zhang. "The Effect of Product Price and Image Effect on Consumers Product Evaluation and Intention to Purchase" Journal of The Korea Society of Computer and Information 26, no.2 (2021) : 213-220.doi: 10.9708/jksci.2021.26.02.213

Jin-Zi Zhang. The Effect of Product Price and Image Effect on Consumers Product Evaluation and Intention to Purchase. Journal of The Korea Society of Computer and Information, 26(2), 213-220. doi: 10.9708/jksci.2021.26.02.213

Jin-Zi Zhang. The Effect of Product Price and Image Effect on Consumers Product Evaluation and Intention to Purchase. Journal of The Korea Society of Computer and Information. 2021; 26(2) 213-220. doi: 10.9708/jksci.2021.26.02.213

Jin-Zi Zhang. The Effect of Product Price and Image Effect on Consumers Product Evaluation and Intention to Purchase. 2021; 26(2), 213-220. Available from: doi:10.9708/jksci.2021.26.02.213

Jin-Zi Zhang. "The Effect of Product Price and Image Effect on Consumers Product Evaluation and Intention to Purchase" Journal of The Korea Society of Computer and Information 26, no.2 (2021) : 213-220.doi: 10.9708/jksci.2021.26.02.213