@article{ART002719145},
author={Jong-soo Yoon},
title={A Study on the Relationships between Users’ Characteristics and Shopping Site Commitment in Mobile Internet Environment},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2021},
volume={26},
number={5},
pages={133-139},
doi={10.9708/jksci.2021.26.05.133}
TY - JOUR
AU - Jong-soo Yoon
TI - A Study on the Relationships between Users’ Characteristics and Shopping Site Commitment in Mobile Internet Environment
JO - Journal of The Korea Society of Computer and Information
PY - 2021
VL - 26
IS - 5
PB - The Korean Society Of Computer And Information
SP - 133
EP - 139
SN - 1598-849X
AB - While there have been a lots of researches focusing on the commitment to shopping site in online commerce area, few studies suggested the results on the relationships between users’ characteristics including demographic and shopping characteristics and commitment to mobile shopping site. Therefore, this study investigates whether the level of mobile shopping site commitment will vary by users’ characteristics such as gender, age, shopping time, and shopping scale. This study suggests, from the statistical analyses on 230 questionnaires, that there are differences in level of shopping site commitment among the respondents grouped by age, shopping time, and shopping scale except for gender. The study proposes various implications for future research on the management of shopping site commitment in mobile Internet environment.
KW - Mobile Commerce;Mobile Shopping;Shopping Site Commitment;Users’ Characteristics;Demographic Characteristics;Shopping Characteristics
DO - 10.9708/jksci.2021.26.05.133
ER -
Jong-soo Yoon. (2021). A Study on the Relationships between Users’ Characteristics and Shopping Site Commitment in Mobile Internet Environment. Journal of The Korea Society of Computer and Information, 26(5), 133-139.
Jong-soo Yoon. 2021, "A Study on the Relationships between Users’ Characteristics and Shopping Site Commitment in Mobile Internet Environment", Journal of The Korea Society of Computer and Information, vol.26, no.5 pp.133-139. Available from: doi:10.9708/jksci.2021.26.05.133
Jong-soo Yoon "A Study on the Relationships between Users’ Characteristics and Shopping Site Commitment in Mobile Internet Environment" Journal of The Korea Society of Computer and Information 26.5 pp.133-139 (2021) : 133.
Jong-soo Yoon. A Study on the Relationships between Users’ Characteristics and Shopping Site Commitment in Mobile Internet Environment. 2021; 26(5), 133-139. Available from: doi:10.9708/jksci.2021.26.05.133
Jong-soo Yoon. "A Study on the Relationships between Users’ Characteristics and Shopping Site Commitment in Mobile Internet Environment" Journal of The Korea Society of Computer and Information 26, no.5 (2021) : 133-139.doi: 10.9708/jksci.2021.26.05.133
Jong-soo Yoon. A Study on the Relationships between Users’ Characteristics and Shopping Site Commitment in Mobile Internet Environment. Journal of The Korea Society of Computer and Information, 26(5), 133-139. doi: 10.9708/jksci.2021.26.05.133
Jong-soo Yoon. A Study on the Relationships between Users’ Characteristics and Shopping Site Commitment in Mobile Internet Environment. Journal of The Korea Society of Computer and Information. 2021; 26(5) 133-139. doi: 10.9708/jksci.2021.26.05.133
Jong-soo Yoon. A Study on the Relationships between Users’ Characteristics and Shopping Site Commitment in Mobile Internet Environment. 2021; 26(5), 133-139. Available from: doi:10.9708/jksci.2021.26.05.133
Jong-soo Yoon. "A Study on the Relationships between Users’ Characteristics and Shopping Site Commitment in Mobile Internet Environment" Journal of The Korea Society of Computer and Information 26, no.5 (2021) : 133-139.doi: 10.9708/jksci.2021.26.05.133
