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Journal Central

@article{ART002719147},
author={Xiao-yin Liu and Jiayu Liu and LIU ZIYANG},
title={A study on the influence of interaction of virtual reality consumption pattern on consumers' purchase intention under the background of VR technology},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2021},
volume={26},
number={5},
pages={141-148},
doi={10.9708/jksci.2021.26.05.141}

TY - JOUR
AU - Xiao-yin Liu
AU - Jiayu Liu
AU - LIU ZIYANG
TI - A study on the influence of interaction of virtual reality consumption pattern on consumers' purchase intention under the background of VR technology
JO - Journal of The Korea Society of Computer and Information
PY - 2021
VL - 26
IS - 5
PB - The Korean Society Of Computer And Information
SP - 141
EP - 148
SN - 1598-849X
AB - The purpose of this study is to explore the interaction of virtual reality consumption pattern under the background of virtual reality, and the influence of such interaction on consumers' purchase intention. In this paper, we selected three independent variables (including content interaction, function interaction and service interaction) and two mediating variables (including perceived quality and perceived value) to explore the relationship between them and consumers' purchase intention, used SPSS24.0 and AMOS24.0, made the analysis of reliability and validity, constructed the structural equation model, and tested the hypotheses. The findings show that: fourteen hypotheses are all true, and the perceived value of virtual reality has a positive influence on consumers' purchase intention. In addition, we find that the perceived value has a mediating effect in this study.
KW - Virtual reality consumption pattern;Interactivity;Perceived quality;Perceived value;Purchase intention
DO - 10.9708/jksci.2021.26.05.141
ER -

Xiao-yin Liu, Jiayu Liu and LIU ZIYANG. (2021). A study on the influence of interaction of virtual reality consumption pattern on consumers' purchase intention under the background of VR technology. Journal of The Korea Society of Computer and Information, 26(5), 141-148.

Xiao-yin Liu, Jiayu Liu and LIU ZIYANG. 2021, "A study on the influence of interaction of virtual reality consumption pattern on consumers' purchase intention under the background of VR technology", Journal of The Korea Society of Computer and Information, vol.26, no.5 pp.141-148. Available from: doi:10.9708/jksci.2021.26.05.141

Xiao-yin Liu, Jiayu Liu, LIU ZIYANG "A study on the influence of interaction of virtual reality consumption pattern on consumers' purchase intention under the background of VR technology" Journal of The Korea Society of Computer and Information 26.5 pp.141-148 (2021) : 141.

Xiao-yin Liu, Jiayu Liu, LIU ZIYANG. A study on the influence of interaction of virtual reality consumption pattern on consumers' purchase intention under the background of VR technology. 2021; 26(5), 141-148. Available from: doi:10.9708/jksci.2021.26.05.141

Xiao-yin Liu, Jiayu Liu and LIU ZIYANG. "A study on the influence of interaction of virtual reality consumption pattern on consumers' purchase intention under the background of VR technology" Journal of The Korea Society of Computer and Information 26, no.5 (2021) : 141-148.doi: 10.9708/jksci.2021.26.05.141

Xiao-yin Liu; Jiayu Liu; LIU ZIYANG. A study on the influence of interaction of virtual reality consumption pattern on consumers' purchase intention under the background of VR technology. Journal of The Korea Society of Computer and Information, 26(5), 141-148. doi: 10.9708/jksci.2021.26.05.141

Xiao-yin Liu; Jiayu Liu; LIU ZIYANG. A study on the influence of interaction of virtual reality consumption pattern on consumers' purchase intention under the background of VR technology. Journal of The Korea Society of Computer and Information. 2021; 26(5) 141-148. doi: 10.9708/jksci.2021.26.05.141

Xiao-yin Liu, Jiayu Liu, LIU ZIYANG. A study on the influence of interaction of virtual reality consumption pattern on consumers' purchase intention under the background of VR technology. 2021; 26(5), 141-148. Available from: doi:10.9708/jksci.2021.26.05.141

Xiao-yin Liu, Jiayu Liu and LIU ZIYANG. "A study on the influence of interaction of virtual reality consumption pattern on consumers' purchase intention under the background of VR technology" Journal of The Korea Society of Computer and Information 26, no.5 (2021) : 141-148.doi: 10.9708/jksci.2021.26.05.141