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@article{ART002807757},
author={Yujin Kim and Hyung-Seok Lee},
title={A Study on the Information Privacy Concerns in Social Log-in Service},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2022},
volume={27},
number={1},
pages={193-200},
doi={10.9708/jksci.2022.27.01.193}

TY - JOUR
AU - Yujin Kim
AU - Hyung-Seok Lee
TI - A Study on the Information Privacy Concerns in Social Log-in Service
JO - Journal of The Korea Society of Computer and Information
PY - 2022
VL - 27
IS - 1
PB - The Korean Society Of Computer And Information
SP - 193
EP - 200
SN - 1598-849X
AB - In this paper, we examined the causes of privacy concerns and related factors in social log-in services. On the basis of the 'principal-agent theory,' we established factors such as perceived information asymmetry and fear of seller opportunism affecting information privacy concern of social log-in services users. In addition, we analyzed the relationship between the information privacy concern and intention to use on the basis of the 'privacy calculus theory'. The results of the study showed that (1) fear of seller opportunism had the significant effect on information privacy concerns, (2) information privacy concerns had the significant effect on perceived risk, (3) in accordance with the privacy calculus theory, perceived risk had the negative effect on intention to use, while perceived benefit had the positive effect on intention to use. The findings of the study are expected to help to improve the social log-in service firms' understanding for customers’ information privacy protection behaviors.
KW - Social log-in;Information privacy;Perceived risk;Principal-agent theory;Privacy calculus theory
DO - 10.9708/jksci.2022.27.01.193
ER -

Yujin Kim and Hyung-Seok Lee. (2022). A Study on the Information Privacy Concerns in Social Log-in Service. Journal of The Korea Society of Computer and Information, 27(1), 193-200.

Yujin Kim and Hyung-Seok Lee. 2022, "A Study on the Information Privacy Concerns in Social Log-in Service", Journal of The Korea Society of Computer and Information, vol.27, no.1 pp.193-200. Available from: doi:10.9708/jksci.2022.27.01.193

Yujin Kim, Hyung-Seok Lee "A Study on the Information Privacy Concerns in Social Log-in Service" Journal of The Korea Society of Computer and Information 27.1 pp.193-200 (2022) : 193.

Yujin Kim, Hyung-Seok Lee. A Study on the Information Privacy Concerns in Social Log-in Service. 2022; 27(1), 193-200. Available from: doi:10.9708/jksci.2022.27.01.193

Yujin Kim and Hyung-Seok Lee. "A Study on the Information Privacy Concerns in Social Log-in Service" Journal of The Korea Society of Computer and Information 27, no.1 (2022) : 193-200.doi: 10.9708/jksci.2022.27.01.193

Yujin Kim; Hyung-Seok Lee. A Study on the Information Privacy Concerns in Social Log-in Service. Journal of The Korea Society of Computer and Information, 27(1), 193-200. doi: 10.9708/jksci.2022.27.01.193

Yujin Kim; Hyung-Seok Lee. A Study on the Information Privacy Concerns in Social Log-in Service. Journal of The Korea Society of Computer and Information. 2022; 27(1) 193-200. doi: 10.9708/jksci.2022.27.01.193

Yujin Kim, Hyung-Seok Lee. A Study on the Information Privacy Concerns in Social Log-in Service. 2022; 27(1), 193-200. Available from: doi:10.9708/jksci.2022.27.01.193

Yujin Kim and Hyung-Seok Lee. "A Study on the Information Privacy Concerns in Social Log-in Service" Journal of The Korea Society of Computer and Information 27, no.1 (2022) : 193-200.doi: 10.9708/jksci.2022.27.01.193