@article{ART002813783},
author={Tai-Sung Hur and Jung-ju Im and Da-hye Song},
title={Analysis of YouTube's role as a new platform between media and consumers},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2022},
volume={27},
number={2},
pages={53-60},
doi={10.9708/jksci.2022.27.02.053}
TY - JOUR
AU - Tai-Sung Hur
AU - Jung-ju Im
AU - Da-hye Song
TI - Analysis of YouTube's role as a new platform between media and consumers
JO - Journal of The Korea Society of Computer and Information
PY - 2022
VL - 27
IS - 2
PB - The Korean Society Of Computer And Information
SP - 53
EP - 60
SN - 1598-849X
AB - YouTube realistically shows fake news and biased content based on facts that have not been verified due to low entry barriers and ambiguity in video regulation standards. Therefore, this study aims to analyze the influence of the media and YouTube on individual behavior and their relationship. Data from YouTube and Twitter are randomly imported with selenium, beautiful soup, and Twitter APIs to classify the 31 most frequently mentioned keywords. Based on 31 keywords classified, data were collected from YouTube, Twitter, and Naver News, and positive, negative, and neutral emotions were classified and quantified with NLTK's Natural Language Toolkit (NLTK) Vader model and used as analysis data.
As a result of analyzing the correlation of data, it was confirmed that the higher the negative value of news, the more positive content on YouTube, and the positive index of YouTube content is proportional to the positive and negative values on Twitter. As a result of this study, YouTube is not consistent with the emotion index shown in the news due to its secondary processing and affected characteristics. In other words, processed YouTube content intuitively affects Twitter's positive and negative figures, which are channels of communication. The results of this study analyzed that YouTube plays a role in assisting individual discrimination in the current situation where accurate judgment of information has become difficult due to the emergence of yellow media that stimulates people's interests and instincts.
KW - Youtube;Twitter;Data Analysis;Vader;Sentiment Analysis;Yellow Journalism
DO - 10.9708/jksci.2022.27.02.053
ER -
Tai-Sung Hur, Jung-ju Im and Da-hye Song. (2022). Analysis of YouTube's role as a new platform between media and consumers. Journal of The Korea Society of Computer and Information, 27(2), 53-60.
Tai-Sung Hur, Jung-ju Im and Da-hye Song. 2022, "Analysis of YouTube's role as a new platform between media and consumers", Journal of The Korea Society of Computer and Information, vol.27, no.2 pp.53-60. Available from: doi:10.9708/jksci.2022.27.02.053
Tai-Sung Hur, Jung-ju Im, Da-hye Song "Analysis of YouTube's role as a new platform between media and consumers" Journal of The Korea Society of Computer and Information 27.2 pp.53-60 (2022) : 53.
Tai-Sung Hur, Jung-ju Im, Da-hye Song. Analysis of YouTube's role as a new platform between media and consumers. 2022; 27(2), 53-60. Available from: doi:10.9708/jksci.2022.27.02.053
Tai-Sung Hur, Jung-ju Im and Da-hye Song. "Analysis of YouTube's role as a new platform between media and consumers" Journal of The Korea Society of Computer and Information 27, no.2 (2022) : 53-60.doi: 10.9708/jksci.2022.27.02.053
Tai-Sung Hur; Jung-ju Im; Da-hye Song. Analysis of YouTube's role as a new platform between media and consumers. Journal of The Korea Society of Computer and Information, 27(2), 53-60. doi: 10.9708/jksci.2022.27.02.053
Tai-Sung Hur; Jung-ju Im; Da-hye Song. Analysis of YouTube's role as a new platform between media and consumers. Journal of The Korea Society of Computer and Information. 2022; 27(2) 53-60. doi: 10.9708/jksci.2022.27.02.053
Tai-Sung Hur, Jung-ju Im, Da-hye Song. Analysis of YouTube's role as a new platform between media and consumers. 2022; 27(2), 53-60. Available from: doi:10.9708/jksci.2022.27.02.053
Tai-Sung Hur, Jung-ju Im and Da-hye Song. "Analysis of YouTube's role as a new platform between media and consumers" Journal of The Korea Society of Computer and Information 27, no.2 (2022) : 53-60.doi: 10.9708/jksci.2022.27.02.053
