A study on the influence of customer perceived value on purchase intention of Chinese traditional music training institutions

Mei-Lin Jin

doi:10.9708/jksci.2022.27.07.195

A study on the influence of customer perceived value on purchase intention of Chinese traditional music training institutions

Journal of The Korea Society of Computer and Information
Abbr : JKSCI
2022, 27(7), pp.195-202
DOI : 10.9708/jksci.2022.27.07.195
Publisher : The Korean Society Of Computer And Information
Research Area : Engineering > Computer Science
Received : April 27, 2022
Accepted : July 26, 2022
Published : July 29, 2022

Mei-Lin Jin ¹

¹Anshan Normal University

Accredited

ABSTRACT

The purpose of this study is to study the perceived value of consumers of traditional Chinese music training institutions, and the resulting research on the impact of customers' purchase intentions. This research refers to relevant literature on customer perceived value and customer purchase intention, and divides customer perceived value into five value dimensions: emotion, quality, experience, price and reputation. Questionnaire survey method, using SPSS analysis AMOS tool to conduct empirical research, the research results show that customer perceived value has an important positive impact on purchase intention in five value dimensions of emotion, quality, price, experience and reputation, which is a traditional music training institution. Provide reference and suggestions for improvement.

KEYWORDS

customer perceived value, purchase intention, art training institutions, traditional music

Citation status

* References for papers published after 2023 are currently being built.

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[other] Ruan Haiyun / 2017 / Aesthetic Expression of Traditional Chinese Music Art Hundred Schools

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[other] Yuan Jingfang / 2020 / Chronicle of the 6th Annual Meeting of the Chinese Traditional Music Society People's Music

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[journal] Kirschner, S / 2010 / Joint music making promotes prosocial behavior in 4-year-old children / Evolution and Human Behavior : 354~364

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This paper was written with support from the National Research Foundation of Korea.

KJCKorea
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Journal of The Korea Society of Computer and Information 2023 KCI Impact Factor : 0.65

A study on the influence of customer perceived value on purchase intention of Chinese traditional music training institutions

ABSTRACT

KEYWORDS

Citation status

* References for papers published after 2023 are currently being built.

Journal of The Korea Society of Computer and Information 2023 KCI Impact Factor : 0.65

A study on the influence of customer perceived value on purchase intention of Chinese traditional music training institutions

ABSTRACT

KEYWORDS

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* References for papers published after 2023 are currently being built.