@article{ART002870216},
author={Rack-In Choi},
title={An Empirical Study on the Specialization Policy of Tourism Resources through the Brand Strategy of Traditional Markets - A Case on Anyang Central Market -},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2022},
volume={27},
number={8},
pages={233-240},
doi={10.9708/jksci.2022.27.08.233}
TY - JOUR
AU - Rack-In Choi
TI - An Empirical Study on the Specialization Policy of Tourism Resources through the Brand Strategy of Traditional Markets - A Case on Anyang Central Market -
JO - Journal of The Korea Society of Computer and Information
PY - 2022
VL - 27
IS - 8
PB - The Korean Society Of Computer And Information
SP - 233
EP - 240
SN - 1598-849X
AB - In this paper, we propose a marketing strategy for traditional markets that lays the foundation for regional economic development by developing traditional markets as regionally specialized tourism resources. This study conducted a survey of local residents and tourists, who are market users, and conducted a factor analysis to establish a market brand strategy using SPSS 25 and a reliability analysis to verify internal consistency. In addition, correlation analysis was performed to verify the significance to confirm the relevance. The analysis results of Anyang Central Market brand tourism products for traditional market marketing strategies are as follows. First, it is necessary to establish a brand identity that activates brand elements and brand criteria and brand positioning. Second, it is required to improve brand awareness, which can elicit brand awareness and brand information and brand memory. Third, it is necessary to improve the brand image that can increase brand association and brand loyalty. Fourth, it is necessary to make efforts to improve brand equity, which can improve brand value, brand concern, and brand life. By developing and proposing marketing policies for traditional markets by utilizing market brand strategies, it can be expected to revitalize traditional markets and local economies as specialized local tourism resources.
KW - Traditional markets;Brand strategy;Marketing;Local economies;Tourism re
DO - 10.9708/jksci.2022.27.08.233
ER -
Rack-In Choi. (2022). An Empirical Study on the Specialization Policy of Tourism Resources through the Brand Strategy of Traditional Markets - A Case on Anyang Central Market -. Journal of The Korea Society of Computer and Information, 27(8), 233-240.
Rack-In Choi. 2022, "An Empirical Study on the Specialization Policy of Tourism Resources through the Brand Strategy of Traditional Markets - A Case on Anyang Central Market -", Journal of The Korea Society of Computer and Information, vol.27, no.8 pp.233-240. Available from: doi:10.9708/jksci.2022.27.08.233
Rack-In Choi "An Empirical Study on the Specialization Policy of Tourism Resources through the Brand Strategy of Traditional Markets - A Case on Anyang Central Market -" Journal of The Korea Society of Computer and Information 27.8 pp.233-240 (2022) : 233.
Rack-In Choi. An Empirical Study on the Specialization Policy of Tourism Resources through the Brand Strategy of Traditional Markets - A Case on Anyang Central Market -. 2022; 27(8), 233-240. Available from: doi:10.9708/jksci.2022.27.08.233
Rack-In Choi. "An Empirical Study on the Specialization Policy of Tourism Resources through the Brand Strategy of Traditional Markets - A Case on Anyang Central Market -" Journal of The Korea Society of Computer and Information 27, no.8 (2022) : 233-240.doi: 10.9708/jksci.2022.27.08.233
Rack-In Choi. An Empirical Study on the Specialization Policy of Tourism Resources through the Brand Strategy of Traditional Markets - A Case on Anyang Central Market -. Journal of The Korea Society of Computer and Information, 27(8), 233-240. doi: 10.9708/jksci.2022.27.08.233
Rack-In Choi. An Empirical Study on the Specialization Policy of Tourism Resources through the Brand Strategy of Traditional Markets - A Case on Anyang Central Market -. Journal of The Korea Society of Computer and Information. 2022; 27(8) 233-240. doi: 10.9708/jksci.2022.27.08.233
Rack-In Choi. An Empirical Study on the Specialization Policy of Tourism Resources through the Brand Strategy of Traditional Markets - A Case on Anyang Central Market -. 2022; 27(8), 233-240. Available from: doi:10.9708/jksci.2022.27.08.233
Rack-In Choi. "An Empirical Study on the Specialization Policy of Tourism Resources through the Brand Strategy of Traditional Markets - A Case on Anyang Central Market -" Journal of The Korea Society of Computer and Information 27, no.8 (2022) : 233-240.doi: 10.9708/jksci.2022.27.08.233
