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Mask Cognition Types of Korean in the COVID19 Era using the Q Methodology

  • Journal of The Korea Society of Computer and Information
  • Abbr : JKSCI
  • 2022, 27(9), pp.157-167
  • DOI : 10.9708/jksci.2022.27.09.157
  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Engineering > Computer Science
  • Received : August 12, 2022
  • Accepted : September 6, 2022
  • Published : September 30, 2022

Cha Su Joung 1

1목포대학교

Accredited

ABSTRACT

This study attempted to investigate what kind of perception people in their 20s have about masks and to find out the characteristics of each type by categorizing the perception. The Q methodology was used for the study. The cognition types of masks were categorized into three. Type 1 was a ‘always wear impact-important type’ that always wears masks and thinks masks affect non-verbal communication and the wearer's image. Type 2 was a ‘function-important negative recognition type’ that wears masks to prevent germs and thinks that masks have a great negative impact. Type 3 was a ‘concealment wear positive image type’ that wears a mask to cover the face and thinks that a person looks young when wearing a mask. It is thought that the development of masks of various designs and functions reflecting the needs of consumers should be carried out. Also, it is thought that various products should be developed and sold so that consumers can choose according to important considerations such as design, fit, and function.

Citation status

* References for papers published after 2023 are currently being built.