Journal of The Korea Society of Computer and Information 2023 KCI Impact Factor : 0.65
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pISSN : 1598-849X / eISSN : 2383-9945
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A Study on the Influence of Demographic and Usage Characteristics on Mobile Shopping Addiction: Focusing on the Moderating Effect of Nationality
- Journal of The Korea Society of Computer and Information
- Abbr : JKSCI
- 2022, 27(9), pp.205-215
- DOI : 10.9708/jksci.2022.27.09.205
- Publisher : The Korean Society Of Computer And Information
- Research Area : Engineering > Computer Science
- Received : August 1, 2022
- Accepted : September 14, 2022
- Published : September 30, 2022
Jongwook Yoon 1, Jong-Soo Yoon 2
1협성대학교
2강남대학교
Accredited
ABSTRACT
In this study, the authors analyzed the effect of demographic and mobile usage characteristics on mobile shopping addiction. In particular, this study focused on identifying the differences in shopping addiction between countries that were rarely covered in previous studies. As a result of the analysis, gender and age were identified as significant independent variables in demographic characteristics, and it was analyzed that there was a statistically significant moderating effect between these variables and nationality. In the mobile usage, the initial time of use was found to be a significant independent variable, and it was analyzed that there was also a moderating effect between the variable and nationality. The results of this study can be used as a clue to establishing marketing strategies for providing customized products and services from a corporate perspective, and can provide useful guidelines for resolving shopping addiction from a public policy perspective.
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This paper was written with support from the National Research Foundation of Korea.