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The AHP Analysis of Music Streaming Platform Selection Attributes

  • Journal of The Korea Society of Computer and Information
  • Abbr : JKSCI
  • 2023, 28(1), pp.161-170
  • DOI : 10.9708/jksci.2023.28.01.161
  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Engineering > Computer Science
  • Received : December 14, 2022
  • Accepted : January 25, 2023
  • Published : January 31, 2023

Tae-Ho Noh 1 Hyung-Seok Lee 1

1충북대학교

Accredited

ABSTRACT

In this study, based on existing studies on music streaming services and e-services, the selection factors for music streaming platforms were derived, and the AHP technique was implemented to calculate the importance of each factor. As a result of this study, economic feasibility was found to be the most important factor among security, economic feasibility, informativeness, convenience, and responsiveness, which are the first-step selection factors of music streaming platforms. As a result of synthesizing the weights of the first and second factors, reasonable price was found to be the most important factor. Finally, an additional analysis was conducted to determine whether there was a difference in importance between the selection factors of the music streaming platform according to gender and age. Through this study, it will be possible to figure out the factors that consumers consider most important when using a music streaming platform.

Citation status

* References for papers published after 2022 are currently being built.