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A study on continuous use intention of medical information service applications: Application of the Extended Theory of Planned Behavior

  • Journal of The Korea Society of Computer and Information
  • Abbr : JKSCI
  • 2024, 29(2), pp.153-168
  • DOI : 10.9708/jksci.2024.29.02.153
  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Engineering > Computer Science
  • Received : January 9, 2024
  • Accepted : February 14, 2024
  • Published : February 29, 2024

Seok Jin 1

1삼육대학교

Accredited

ABSTRACT

The purpose of this study was to verify the correlation between variables that affect the intention to continue using medical information service applications. Then, we established a research model based on ETPB and conducted an empirical study using PLS-SEM.According to the empirical analysis results, First, intimacy, prior knowledge, and cost saving were confirmed to have a significant impact on the TPB variables such as attitude, subjective norm, and perceived behavioral control. Second, it was confirmed that TPB variables had a significant impact on behavioral intention, and behavioral intention had a significant impact on continued use intention. Third, it was confirmed that familiarity, prior knowledge, and cost saving had a significant impact on the intention to continue use through the mediation of behavioral intention based on the perception shift of medical consumers. The significance of this study is that it empirically investigated the behavior of medical consumers by deriving the impact on their intention to continue using medical information service applications through their behavioral intentions.

Citation status

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