@article{ART003074114},
author={Hyun-Jin Yeo},
title={Empirical Study for Causal Relationship between Weather and e-Commerce Purchase Behavior},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2024},
volume={29},
number={4},
pages={155-160},
doi={10.9708/jksci.2024.29.04.155}
TY - JOUR
AU - Hyun-Jin Yeo
TI - Empirical Study for Causal Relationship between Weather and e-Commerce Purchase Behavior
JO - Journal of The Korea Society of Computer and Information
PY - 2024
VL - 29
IS - 4
PB - The Korean Society Of Computer And Information
SP - 155
EP - 160
SN - 1598-849X
AB - Weather indexes such as temperature, humidity, wind speed and air pressure have been studied for diverse life-related factors: Food poisoning, discomfort, and others. In that, the Korea Meteorological Administration(KMA) has been released indexes such as ‘Life industrial weather information’, ‘Safety weather information’, and even ‘picnic weather information’ that shows how an weather like to enjoy picnic. Those weather-life effects also reveal on shopping preference such as an weather affects offline shopping purchase behaviors especially big-marts because they have outside leisure activity attribute However, since online shopping has not physical attribute, weather factors may not affect on same way to offline. Although previous researches have focused on psychological factors that have been utilized in marketing criteria, this research utilize KMA weather dataset that affects psychological factors. This research utilize 1,033 online survey for SEM analysis to clarify relationships between weather factors and online shopping purchase behaviors. As a result, online purchase intention is affected by temperature and humidity.
KW - Weather;Meteorology;e-commerce;purchase behavior;e-consumer behavior
DO - 10.9708/jksci.2024.29.04.155
ER -
Hyun-Jin Yeo. (2024). Empirical Study for Causal Relationship between Weather and e-Commerce Purchase Behavior. Journal of The Korea Society of Computer and Information, 29(4), 155-160.
Hyun-Jin Yeo. 2024, "Empirical Study for Causal Relationship between Weather and e-Commerce Purchase Behavior", Journal of The Korea Society of Computer and Information, vol.29, no.4 pp.155-160. Available from: doi:10.9708/jksci.2024.29.04.155
Hyun-Jin Yeo "Empirical Study for Causal Relationship between Weather and e-Commerce Purchase Behavior" Journal of The Korea Society of Computer and Information 29.4 pp.155-160 (2024) : 155.
Hyun-Jin Yeo. Empirical Study for Causal Relationship between Weather and e-Commerce Purchase Behavior. 2024; 29(4), 155-160. Available from: doi:10.9708/jksci.2024.29.04.155
Hyun-Jin Yeo. "Empirical Study for Causal Relationship between Weather and e-Commerce Purchase Behavior" Journal of The Korea Society of Computer and Information 29, no.4 (2024) : 155-160.doi: 10.9708/jksci.2024.29.04.155
Hyun-Jin Yeo. Empirical Study for Causal Relationship between Weather and e-Commerce Purchase Behavior. Journal of The Korea Society of Computer and Information, 29(4), 155-160. doi: 10.9708/jksci.2024.29.04.155
Hyun-Jin Yeo. Empirical Study for Causal Relationship between Weather and e-Commerce Purchase Behavior. Journal of The Korea Society of Computer and Information. 2024; 29(4) 155-160. doi: 10.9708/jksci.2024.29.04.155
Hyun-Jin Yeo. Empirical Study for Causal Relationship between Weather and e-Commerce Purchase Behavior. 2024; 29(4), 155-160. Available from: doi:10.9708/jksci.2024.29.04.155
Hyun-Jin Yeo. "Empirical Study for Causal Relationship between Weather and e-Commerce Purchase Behavior" Journal of The Korea Society of Computer and Information 29, no.4 (2024) : 155-160.doi: 10.9708/jksci.2024.29.04.155
