@article{ART003121061},
author={Eun-Ji Lee and Jae-Young Moon},
title={A Comparative Study on the Perception of a Leading Smart Device Brand in Korea and China: Focusing on Text Analysis},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2024},
volume={29},
number={9},
pages={225-236},
doi={10.9708/jksci.2024.29.09.225}
TY - JOUR
AU - Eun-Ji Lee
AU - Jae-Young Moon
TI - A Comparative Study on the Perception of a Leading Smart Device Brand in Korea and China: Focusing on Text Analysis
JO - Journal of The Korea Society of Computer and Information
PY - 2024
VL - 29
IS - 9
PB - The Korean Society Of Computer And Information
SP - 225
EP - 236
SN - 1598-849X
AB - This study focuses on Xiaomi, which has gained attention amid the Fourth Industrial Revolution.
Using Textom, customer perceptions of Xiaomi were collected over approximately 10 years and analyzed. Data from 2015 to 2023 were used to compare customer perceptions in South Korea and China. The analysis revealed that before 2016, both countries focused on Xiaomi as a company and its basic products. However, after 2016, perceptions shifted to include keywords related to expansion products. Additionally, perceptions of Xiaomi were positive in both countries, with South Korea showing an increasing positivity, while China maintained positive views. This suggests that entry barriers for Xiaomi in the domestic market have decreased significantly. Future research should involve big data analysis and comparative studies with other countries for more objective insights.
KW - XIAOMI;Customer Perception;South Korea;China;Text Analysis
DO - 10.9708/jksci.2024.29.09.225
ER -
Eun-Ji Lee and Jae-Young Moon. (2024). A Comparative Study on the Perception of a Leading Smart Device Brand in Korea and China: Focusing on Text Analysis. Journal of The Korea Society of Computer and Information, 29(9), 225-236.
Eun-Ji Lee and Jae-Young Moon. 2024, "A Comparative Study on the Perception of a Leading Smart Device Brand in Korea and China: Focusing on Text Analysis", Journal of The Korea Society of Computer and Information, vol.29, no.9 pp.225-236. Available from: doi:10.9708/jksci.2024.29.09.225
Eun-Ji Lee, Jae-Young Moon "A Comparative Study on the Perception of a Leading Smart Device Brand in Korea and China: Focusing on Text Analysis" Journal of The Korea Society of Computer and Information 29.9 pp.225-236 (2024) : 225.
Eun-Ji Lee, Jae-Young Moon. A Comparative Study on the Perception of a Leading Smart Device Brand in Korea and China: Focusing on Text Analysis. 2024; 29(9), 225-236. Available from: doi:10.9708/jksci.2024.29.09.225
Eun-Ji Lee and Jae-Young Moon. "A Comparative Study on the Perception of a Leading Smart Device Brand in Korea and China: Focusing on Text Analysis" Journal of The Korea Society of Computer and Information 29, no.9 (2024) : 225-236.doi: 10.9708/jksci.2024.29.09.225
Eun-Ji Lee; Jae-Young Moon. A Comparative Study on the Perception of a Leading Smart Device Brand in Korea and China: Focusing on Text Analysis. Journal of The Korea Society of Computer and Information, 29(9), 225-236. doi: 10.9708/jksci.2024.29.09.225
Eun-Ji Lee; Jae-Young Moon. A Comparative Study on the Perception of a Leading Smart Device Brand in Korea and China: Focusing on Text Analysis. Journal of The Korea Society of Computer and Information. 2024; 29(9) 225-236. doi: 10.9708/jksci.2024.29.09.225
Eun-Ji Lee, Jae-Young Moon. A Comparative Study on the Perception of a Leading Smart Device Brand in Korea and China: Focusing on Text Analysis. 2024; 29(9), 225-236. Available from: doi:10.9708/jksci.2024.29.09.225
Eun-Ji Lee and Jae-Young Moon. "A Comparative Study on the Perception of a Leading Smart Device Brand in Korea and China: Focusing on Text Analysis" Journal of The Korea Society of Computer and Information 29, no.9 (2024) : 225-236.doi: 10.9708/jksci.2024.29.09.225
