Journal of The Korea Society of Computer and Information 2024 KCI Impact Factor : 0.81
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pISSN : 1598-849X / eISSN : 2383-9945
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A Study on Visitor Engagement of the Audio Guide and Curating-bot at Museum of Modern and Contemporary Art
- Journal of The Korea Society of Computer and Information
- Abbr : JKSCI
- 2024, 29(10), pp.185~195
- DOI : 10.9708/jksci.2024.29.10.185
- Publisher : The Korean Society Of Computer And Information
- Research Area : Engineering > Computer Science
- Received : September 2, 2024
- Accepted : October 2, 2024
- Published : October 31, 2024
Rhee, Bo-A 1, Seo ye eun 1, Yeon-U Ro 1, Gyuhyun Kim 1
1중앙대학교
Accredited
ABSTRACT
In this paper, we propose a comparative evaluation framework for digital services in the Museum of Modern and Contemporary Art, focusing on user experience analysis of both mobile apps and curating-bots. Our method assesses the efficiency, support, and innovative attributes of these services, particularly regarding their Pragmatic Quality (PQ) and Hedonic Stimulation (HS). The proposed framework combines empirical user engagement data via survey with hypothesis testing to determine the influences of digital services such as the mobile app and curating-bot on visitor satisfaction and immersion. The research team demonstrates the suitability of the Technology Acceptance Model (TAM) and the Quality-Value-Loyalty (QVL) Chain in evaluating digital services in the art museum context and the impact of these services on the visitor experiences.
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This paper was written with support from the National Research Foundation of Korea.