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The Effect of Cultural Values between Countries on the Entrepreneurial Cognition and Attitude

  • Journal of The Korea Society of Computer and Information
  • Abbr : JKSCI
  • 2024, 29(10), pp.237-243
  • DOI : 10.9708/jksci.2024.29.10.237
  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Engineering > Computer Science
  • Received : July 22, 2024
  • Accepted : September 27, 2024
  • Published : October 31, 2024

Xu Haichao 1 Yunkyung Lee 2 Youngsik Kwak ORD ID 1

1경상국립대학교
2한국문화관광연구원

Accredited

ABSTRACT

Previous studies using the Global Entrepreneurship Monitor(GEM), which enables international comparison of startups, have mainly focused on topics such as politics, economy, and systems. There are relatively few studies related to the cultural domain. Therefore, the purpose of this study is to analyze the impact of national cultural values on entrepreneurial attitudes using the Hofstede index, which is most representatively used in multinational cultural studies, and to contribute to the development of entrepreneurial strategies and policies. As a result, it was found that countries with high levels of collectivism and short-term orientation, two dimensions of national cultural values, had a positive impact on entrepreneurial attitudes. This study is significant in that it expands the research subject and scope by linking national cultural values and entrepreneurial attitudes, and in that it provides basic data that can respond to changes in the global entrepreneurial environment where cultural sensitivity is increasing.

Citation status

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