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Analysis of the possibility of utilizing customized video production using generative AI

  • Journal of The Korea Society of Computer and Information
  • Abbr : JKSCI
  • 2024, 29(11), pp.127-136
  • DOI : 10.9708/jksci.2024.29.11.127
  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Engineering > Computer Science
  • Received : October 30, 2024
  • Accepted : November 20, 2024
  • Published : November 29, 2024

Hyun Kyung Seo 1

1청강문화산업대학교

Accredited

ABSTRACT

As generative AI technology develops, the paradigm of video production is also changing. After going through an initial stage where it could not be used as actual video footage due to low quality and difficulties with consistency and continuity, various videos produced with generative AI are being used in the video industry. Following these changes, this paper identifies the potential of customized generative AI. It examines the direction of technological development of generative AI in the video industry and analyzes recent cases in advertising, film, and animation to reveal that the reason for the increased utilization of generative AI is to achieve the essential purpose of content as well as quality results. Through this process, we expect the potential of generative AI in the video industry.

Citation status

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