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A Study on Motion Typography Visyal Communication Preference Analysis for Video Content CFs

  • Journal of The Korea Society of Computer and Information
  • Abbr : JKSCI
  • 2024, 29(11), pp.119-126
  • DOI : 10.9708/jksci.2024.29.11.119
  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Engineering > Computer Science
  • Received : November 8, 2024
  • Accepted : November 24, 2024
  • Published : November 29, 2024

Myoung-Mi Kim 1

1서원대학교

Accredited

ABSTRACT

CF video content refers to various types of advertising content provided through TV media. CF video content includes various types of videos as well as promotion of products and brand companies. CF video content is often produced with relatively small personnel, and in many cases, it is produced without properly reflecting viewer preference factors. Therefore, it is necessary to increase viewers' viewing satisfaction through various studies on the method of directing motion typography suitable for the production of CF video content. To this end, the preference was investigated by classifying the visual components of motion typography, and the limitations of motion typography were found by the object and design analysis. For the specific analysis, based on a review of previous studies on the preference of CF video content, a questionnaire was conducted for viewers or users centering on the CFTV site, and the observation model was also intended to find preference factors focusing on Motion Typography Effect Analysis. This factor analysis is intended to activate various CF image contents in the future and to enhance the wide effect of motion typography.

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