@article{ART003139212},
author={Su-jeong Kim and Jong-soo Yoon},
title={A Study on the Relationships between Incentive Nudge Characteristics and Mydata Provision Intention},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2024},
volume={29},
number={11},
pages={187-196},
doi={10.9708/jksci.2024.29.11.187}
TY - JOUR
AU - Su-jeong Kim
AU - Jong-soo Yoon
TI - A Study on the Relationships between Incentive Nudge Characteristics and Mydata Provision Intention
JO - Journal of The Korea Society of Computer and Information
PY - 2024
VL - 29
IS - 11
PB - The Korean Society Of Computer And Information
SP - 187
EP - 196
SN - 1598-849X
AB - This study is to identify the characteristics that incentive nudge, as a means for acquiring personal information(mydata), should possess, which is becoming increasingly important in recent business environment, and also to investigate how these characteristics of incentive nudge influence users' intentions to provide mydata from an exploratory perspective. To achieve the research purposes, this study defined the representative characteristics of incentive nudge(presentation, information, default, incentive, interactivity, and affordance) through a review of previous researches. Based on this, a survey was conducted among users who had experience providing mydata on various online sites in Korea. Using the final 117 survey responses, various statistical analyses were conducted, and the results showed that presentation and information among the characteristics of incentive nudge had a statistically significant impact on the intention to provide mydata. From this, it can be concluded that from the perspective of online site users, the design and content expression of incentive nudge positively influences the intention to provide mydata, whereas excessive informativeness of the incentive nudge negatively affects the intention to provide mydata.
KW - Nudge;Incentive Nudge;Incentive Nudge Characteristics;Mydata Provision Intention
DO - 10.9708/jksci.2024.29.11.187
ER -
Su-jeong Kim and Jong-soo Yoon. (2024). A Study on the Relationships between Incentive Nudge Characteristics and Mydata Provision Intention. Journal of The Korea Society of Computer and Information, 29(11), 187-196.
Su-jeong Kim and Jong-soo Yoon. 2024, "A Study on the Relationships between Incentive Nudge Characteristics and Mydata Provision Intention", Journal of The Korea Society of Computer and Information, vol.29, no.11 pp.187-196. Available from: doi:10.9708/jksci.2024.29.11.187
Su-jeong Kim, Jong-soo Yoon "A Study on the Relationships between Incentive Nudge Characteristics and Mydata Provision Intention" Journal of The Korea Society of Computer and Information 29.11 pp.187-196 (2024) : 187.
Su-jeong Kim, Jong-soo Yoon. A Study on the Relationships between Incentive Nudge Characteristics and Mydata Provision Intention. 2024; 29(11), 187-196. Available from: doi:10.9708/jksci.2024.29.11.187
Su-jeong Kim and Jong-soo Yoon. "A Study on the Relationships between Incentive Nudge Characteristics and Mydata Provision Intention" Journal of The Korea Society of Computer and Information 29, no.11 (2024) : 187-196.doi: 10.9708/jksci.2024.29.11.187
Su-jeong Kim; Jong-soo Yoon. A Study on the Relationships between Incentive Nudge Characteristics and Mydata Provision Intention. Journal of The Korea Society of Computer and Information, 29(11), 187-196. doi: 10.9708/jksci.2024.29.11.187
Su-jeong Kim; Jong-soo Yoon. A Study on the Relationships between Incentive Nudge Characteristics and Mydata Provision Intention. Journal of The Korea Society of Computer and Information. 2024; 29(11) 187-196. doi: 10.9708/jksci.2024.29.11.187
Su-jeong Kim, Jong-soo Yoon. A Study on the Relationships between Incentive Nudge Characteristics and Mydata Provision Intention. 2024; 29(11), 187-196. Available from: doi:10.9708/jksci.2024.29.11.187
Su-jeong Kim and Jong-soo Yoon. "A Study on the Relationships between Incentive Nudge Characteristics and Mydata Provision Intention" Journal of The Korea Society of Computer and Information 29, no.11 (2024) : 187-196.doi: 10.9708/jksci.2024.29.11.187
