@article{ART003176693},
author={Yujin Kim and Hyung-Seok Lee},
title={Effects of Interactivity and Informativeness on the Continuous Intention to Use in Generative AI: Moderating Effects of Information Literacy and Service Type},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2025},
volume={30},
number={2},
pages={135-144}
TY - JOUR
AU - Yujin Kim
AU - Hyung-Seok Lee
TI - Effects of Interactivity and Informativeness on the Continuous Intention to Use in Generative AI: Moderating Effects of Information Literacy and Service Type
JO - Journal of The Korea Society of Computer and Information
PY - 2025
VL - 30
IS - 2
PB - The Korean Society Of Computer And Information
SP - 135
EP - 144
SN - 1598-849X
AB - This paper analyzes the effects of interactivity and informativeness on the continuous intention to use generative AI. ChatGPT, as a representative generative AI service, is characterized by two core attributes: interactivity, which includes personal responsiveness and communication, and informativeness, which encompasses requirement accuracy and information accuracy. Additionally, this study examines the moderating effects of information literacy and whether ChatGPT is offered as a paid or free service on continuous intention to use. The results show that personal responsiveness, communication, and information accuracy significantly influence continuous intention to use, whereas requirement accuracy does not. Furthermore, information literacy moderates the relationship between information accuracy and continuous intention to use, while no moderating effect is observed for whether the service is paid or free. These findings provide valuable insights for generative AI companies, helping them better understand users' continuous usage intentions and optimize their service strategies.
KW - Generative AI;ChatGPT;Information Literacy;Informativeness;Interactivity;Continuous Intention to Use
DO -
UR -
ER -
Yujin Kim and Hyung-Seok Lee. (2025). Effects of Interactivity and Informativeness on the Continuous Intention to Use in Generative AI: Moderating Effects of Information Literacy and Service Type. Journal of The Korea Society of Computer and Information, 30(2), 135-144.
Yujin Kim and Hyung-Seok Lee. 2025, "Effects of Interactivity and Informativeness on the Continuous Intention to Use in Generative AI: Moderating Effects of Information Literacy and Service Type", Journal of The Korea Society of Computer and Information, vol.30, no.2 pp.135-144.
Yujin Kim, Hyung-Seok Lee "Effects of Interactivity and Informativeness on the Continuous Intention to Use in Generative AI: Moderating Effects of Information Literacy and Service Type" Journal of The Korea Society of Computer and Information 30.2 pp.135-144 (2025) : 135.
Yujin Kim, Hyung-Seok Lee. Effects of Interactivity and Informativeness on the Continuous Intention to Use in Generative AI: Moderating Effects of Information Literacy and Service Type. 2025; 30(2), 135-144.
Yujin Kim and Hyung-Seok Lee. "Effects of Interactivity and Informativeness on the Continuous Intention to Use in Generative AI: Moderating Effects of Information Literacy and Service Type" Journal of The Korea Society of Computer and Information 30, no.2 (2025) : 135-144.
Yujin Kim; Hyung-Seok Lee. Effects of Interactivity and Informativeness on the Continuous Intention to Use in Generative AI: Moderating Effects of Information Literacy and Service Type. Journal of The Korea Society of Computer and Information, 30(2), 135-144.
Yujin Kim; Hyung-Seok Lee. Effects of Interactivity and Informativeness on the Continuous Intention to Use in Generative AI: Moderating Effects of Information Literacy and Service Type. Journal of The Korea Society of Computer and Information. 2025; 30(2) 135-144.
Yujin Kim, Hyung-Seok Lee. Effects of Interactivity and Informativeness on the Continuous Intention to Use in Generative AI: Moderating Effects of Information Literacy and Service Type. 2025; 30(2), 135-144.
Yujin Kim and Hyung-Seok Lee. "Effects of Interactivity and Informativeness on the Continuous Intention to Use in Generative AI: Moderating Effects of Information Literacy and Service Type" Journal of The Korea Society of Computer and Information 30, no.2 (2025) : 135-144.
