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Understanding Young Users’ Continued Use of AI Chatbots for Mental Health: A TAM and PSI Perspective

  • Journal of The Korea Society of Computer and Information
  • Abbr : JKSCI
  • 2025, 30(11), pp.329~339
  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Engineering > Computer Science
  • Received : August 4, 2025
  • Accepted : November 4, 2025
  • Published : November 28, 2025

Shuo Sun 1 Qiling Deng 1 Yulei Wang 1 Ziyang Liu 1

1경기대학교

Accredited

ABSTRACT

AI chatbots have rapidly grown in popularity among Chinese adolescents and young adults as tools for emotional support and mental-health assistance. To investigate the factors driving their continued use, this study integrates the Technology Acceptance Model (TAM) with parasocial interaction (PSI) theory. Survey data from 398 participants were analyzed using partial least squares structural equation modeling (PLS-SEM). The results show that emotional support and perceived ease of use positively influence perceived usefulness, while both perceived usefulness and PSI significantly predict continued usage intention. Moreover, perceived usefulness mediates the effects of emotional support and ease of use on sustained engagement. Although the study is limited by its focus on a single cultural context and a Chinese-only youth sample, the findings highlight design strategies-such as embedding empathy cues, enhancing usability, and fostering a sense of social connection-that can strengthen the long-term adoption of AI chatbots for mental-health support.

Citation status

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