@article{ART003300161},
author={Jiang Weixiu},
title={An Empirical Analysis of Chinas Social Media Talent Sharing Behavior Based on Self-Determination Theory},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2026},
volume={31},
number={1},
pages={169-181}
TY - JOUR
AU - Jiang Weixiu
TI - An Empirical Analysis of Chinas Social Media Talent Sharing Behavior Based on Self-Determination Theory
JO - Journal of The Korea Society of Computer and Information
PY - 2026
VL - 31
IS - 1
PB - The Korean Society Of Computer And Information
SP - 169
EP - 181
SN - 1598-849X
AB - This study investigates the motivational mechanisms behind personal talent sharing, defined as non-professional and hobby-oriented sharing of one's skills or creative outputs (e.g., music, drawing, performance clips) on general social media platforms, rather than commercialized paid services. Building on prior research, we propose an integrated framework combining the Theory of Interpersonal Behavior (TIB) and Self-Determination Theory (SDT), and categorize antecedents into three layers: micro-level (competence), meso-level (self-expression and belonging), and macro-level (entertainment/leisure). Using survey data from 387 social media users and structural equation modeling (SEM), we find that self-expression, belonging, and entertainment positively predict sharing willingness, and willingness mediates their relationships with actual sharing behavior. Notably, competence is not significant, and sharing habit does not moderate the intention-behavior link. These findings refine the understanding of user information behavior by highlighting that, in a relationship-driven social media context, personal talent sharing may be less competence-centered than SDT typically assumes.
KW - Self-Determination Theory;Talent Sharing Behavior;Social Media;Self-Expression;;Entertainment;Structural Equation Modeling(SEM)
DO -
UR -
ER -
Jiang Weixiu. (2026). An Empirical Analysis of Chinas Social Media Talent Sharing Behavior Based on Self-Determination Theory. Journal of The Korea Society of Computer and Information, 31(1), 169-181.
Jiang Weixiu. 2026, "An Empirical Analysis of Chinas Social Media Talent Sharing Behavior Based on Self-Determination Theory", Journal of The Korea Society of Computer and Information, vol.31, no.1 pp.169-181.
Jiang Weixiu "An Empirical Analysis of Chinas Social Media Talent Sharing Behavior Based on Self-Determination Theory" Journal of The Korea Society of Computer and Information 31.1 pp.169-181 (2026) : 169.
Jiang Weixiu. An Empirical Analysis of Chinas Social Media Talent Sharing Behavior Based on Self-Determination Theory. 2026; 31(1), 169-181.
Jiang Weixiu. "An Empirical Analysis of Chinas Social Media Talent Sharing Behavior Based on Self-Determination Theory" Journal of The Korea Society of Computer and Information 31, no.1 (2026) : 169-181.
Jiang Weixiu. An Empirical Analysis of Chinas Social Media Talent Sharing Behavior Based on Self-Determination Theory. Journal of The Korea Society of Computer and Information, 31(1), 169-181.
Jiang Weixiu. An Empirical Analysis of Chinas Social Media Talent Sharing Behavior Based on Self-Determination Theory. Journal of The Korea Society of Computer and Information. 2026; 31(1) 169-181.
Jiang Weixiu. An Empirical Analysis of Chinas Social Media Talent Sharing Behavior Based on Self-Determination Theory. 2026; 31(1), 169-181.
Jiang Weixiu. "An Empirical Analysis of Chinas Social Media Talent Sharing Behavior Based on Self-Determination Theory" Journal of The Korea Society of Computer and Information 31, no.1 (2026) : 169-181.
