@article{ART003305953},
author={Changhyun Kim and Sungkap Park and Hanjin Lee},
title={Empirical Analysis of the Factors Influencing Project Success in Korean Reward-Based Crowdfunding},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2026},
volume={31},
number={2},
pages={111-121},
doi={10.9708/jksci.2026.31.02.111}
TY - JOUR
AU - Changhyun Kim
AU - Sungkap Park
AU - Hanjin Lee
TI - Empirical Analysis of the Factors Influencing Project Success in Korean Reward-Based Crowdfunding
JO - Journal of The Korea Society of Computer and Information
PY - 2026
VL - 31
IS - 2
PB - The Korean Society Of Computer And Information
SP - 111
EP - 121
SN - 1598-849X
AB - Reward-based crowdfunding is an innovative mechanism for raising funds through online platforms, yet empirical studies based on large-scale, project-level behavioral logs remain limited. This study analyzes 63,291 project logs from a major Korean crowdfunding platform between 2020 and 2024.
Using project success or failure as the dependent variable, logistic regression analysis is conducted based on indicators observed during the pre-launch, early, and active funding stages. The results indicate that the number of notification subscribers, endorsement signatures, comments, and encore status are positively associated with project success, whereas funding duration shows a negative relationship.
Pre-launch exposure periods and notification subscription durations are not statistically significant. These findings suggest that the accumulation of interest and participation signals and interactive engagement contributes more directly to crowdfunding success than extending time-related factors.
KW - Reward-based Crowdfunding;Success Factors;Logistic Regression;Pledge of Support;Backer Engagement;Project Management
DO - 10.9708/jksci.2026.31.02.111
ER -
Changhyun Kim, Sungkap Park and Hanjin Lee. (2026). Empirical Analysis of the Factors Influencing Project Success in Korean Reward-Based Crowdfunding. Journal of The Korea Society of Computer and Information, 31(2), 111-121.
Changhyun Kim, Sungkap Park and Hanjin Lee. 2026, "Empirical Analysis of the Factors Influencing Project Success in Korean Reward-Based Crowdfunding", Journal of The Korea Society of Computer and Information, vol.31, no.2 pp.111-121. Available from: doi:10.9708/jksci.2026.31.02.111
Changhyun Kim, Sungkap Park, Hanjin Lee "Empirical Analysis of the Factors Influencing Project Success in Korean Reward-Based Crowdfunding" Journal of The Korea Society of Computer and Information 31.2 pp.111-121 (2026) : 111.
Changhyun Kim, Sungkap Park, Hanjin Lee. Empirical Analysis of the Factors Influencing Project Success in Korean Reward-Based Crowdfunding. 2026; 31(2), 111-121. Available from: doi:10.9708/jksci.2026.31.02.111
Changhyun Kim, Sungkap Park and Hanjin Lee. "Empirical Analysis of the Factors Influencing Project Success in Korean Reward-Based Crowdfunding" Journal of The Korea Society of Computer and Information 31, no.2 (2026) : 111-121.doi: 10.9708/jksci.2026.31.02.111
Changhyun Kim; Sungkap Park; Hanjin Lee. Empirical Analysis of the Factors Influencing Project Success in Korean Reward-Based Crowdfunding. Journal of The Korea Society of Computer and Information, 31(2), 111-121. doi: 10.9708/jksci.2026.31.02.111
Changhyun Kim; Sungkap Park; Hanjin Lee. Empirical Analysis of the Factors Influencing Project Success in Korean Reward-Based Crowdfunding. Journal of The Korea Society of Computer and Information. 2026; 31(2) 111-121. doi: 10.9708/jksci.2026.31.02.111
Changhyun Kim, Sungkap Park, Hanjin Lee. Empirical Analysis of the Factors Influencing Project Success in Korean Reward-Based Crowdfunding. 2026; 31(2), 111-121. Available from: doi:10.9708/jksci.2026.31.02.111
Changhyun Kim, Sungkap Park and Hanjin Lee. "Empirical Analysis of the Factors Influencing Project Success in Korean Reward-Based Crowdfunding" Journal of The Korea Society of Computer and Information 31, no.2 (2026) : 111-121.doi: 10.9708/jksci.2026.31.02.111
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