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Privacy Concerns in Online Media Usage: A Comparative Study Across Gender and Age Groups

  • Journal of The Korea Society of Computer and Information
  • Abbr : JKSCI
  • 2026, 31(3), pp.161~168
  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Engineering > Computer Science
  • Received : November 26, 2025
  • Accepted : February 25, 2026
  • Published : March 31, 2026

Sang Dol Kim 1

1강원대학교

Accredited

ABSTRACT

This study investigates privacy concerns related to online media usage across gender and age groups in Korea using data from the 2022 Korea Media Panel Survey (N=9,941). Results indicate no significant gender differences in privacy awareness; however, considerable age-related variations were observed. Children aged 6–9 exhibited the lowest concern levels, while individuals in their 20s and 30s reported the highest. These findings highlight the necessity for age-specific privacy solutions. The study proposes adaptive privacy management systems and user interfaces tailored to age-related cognitive characteristics. For younger users, co-learning privacy education programs with caregivers are recommended, while for adults, tools emphasizing autonomy and customization are more suitable. These insights contribute to developing user-centered privacy-enhancing technologies (PETs) and age-aware human–machine interfaces (HMIs), offering engineering-oriented strategies for enhancing digital privacy protection.

Citation status

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