@article{ART003329478},
author={Seong-Mee Yoon and Bo-A Rhee},
title={A Study of Visitor Experiences in Digital Illustration-mediated Instagrammable Exhibitions: A Case Study of 《Mundo Mendo》},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2026},
volume={31},
number={4},
pages={107-118}
TY - JOUR
AU - Seong-Mee Yoon
AU - Bo-A Rhee
TI - A Study of Visitor Experiences in Digital Illustration-mediated Instagrammable Exhibitions: A Case Study of 《Mundo Mendo》
JO - Journal of The Korea Society of Computer and Information
PY - 2026
VL - 31
IS - 4
PB - The Korean Society Of Computer And Information
SP - 107
EP - 118
SN - 1598-849X
AB - This study examines《Mundo Mendo: Fantastic City Life》to empirically analyze visitors’ exhibition reception and experience structure based on the Quality–Value–Loyalty (QVL) chain model, using frequency analysis, the Kruskal–Wallis test, and Spearman’s correlations. The results show that healing value is positively associated with Degree of Satisfaction (DOS), whereas educational and entertainment values showed a weak negative association, and that exhibition theme, storytelling, and interpretive media are positively related to DOS. Moreover, DOS is strongly linked to Degree of Immersion (DOI) and to continued usage intentions, except for revisit intention, indicating that satisfaction primarily operates as a social mediating mechanism for meaning reconstruction and dissemination via social media.
KW - Instagrammable Exhibition;Quality–Value–Loyalty (QVL) Chain in Museums;Assessment of Visitor Experience;Visitor Reception of Exhibitions
DO -
UR -
ER -
Seong-Mee Yoon and Bo-A Rhee. (2026). A Study of Visitor Experiences in Digital Illustration-mediated Instagrammable Exhibitions: A Case Study of 《Mundo Mendo》. Journal of The Korea Society of Computer and Information, 31(4), 107-118.
Seong-Mee Yoon and Bo-A Rhee. 2026, "A Study of Visitor Experiences in Digital Illustration-mediated Instagrammable Exhibitions: A Case Study of 《Mundo Mendo》", Journal of The Korea Society of Computer and Information, vol.31, no.4 pp.107-118.
Seong-Mee Yoon, Bo-A Rhee "A Study of Visitor Experiences in Digital Illustration-mediated Instagrammable Exhibitions: A Case Study of 《Mundo Mendo》" Journal of The Korea Society of Computer and Information 31.4 pp.107-118 (2026) : 107.
Seong-Mee Yoon, Bo-A Rhee. A Study of Visitor Experiences in Digital Illustration-mediated Instagrammable Exhibitions: A Case Study of 《Mundo Mendo》. 2026; 31(4), 107-118.
Seong-Mee Yoon and Bo-A Rhee. "A Study of Visitor Experiences in Digital Illustration-mediated Instagrammable Exhibitions: A Case Study of 《Mundo Mendo》" Journal of The Korea Society of Computer and Information 31, no.4 (2026) : 107-118.
Seong-Mee Yoon; Bo-A Rhee. A Study of Visitor Experiences in Digital Illustration-mediated Instagrammable Exhibitions: A Case Study of 《Mundo Mendo》. Journal of The Korea Society of Computer and Information, 31(4), 107-118.
Seong-Mee Yoon; Bo-A Rhee. A Study of Visitor Experiences in Digital Illustration-mediated Instagrammable Exhibitions: A Case Study of 《Mundo Mendo》. Journal of The Korea Society of Computer and Information. 2026; 31(4) 107-118.
Seong-Mee Yoon, Bo-A Rhee. A Study of Visitor Experiences in Digital Illustration-mediated Instagrammable Exhibitions: A Case Study of 《Mundo Mendo》. 2026; 31(4), 107-118.
Seong-Mee Yoon and Bo-A Rhee. "A Study of Visitor Experiences in Digital Illustration-mediated Instagrammable Exhibitions: A Case Study of 《Mundo Mendo》" Journal of The Korea Society of Computer and Information 31, no.4 (2026) : 107-118.
