@article{ART003364252},
author={Eun-ji Lee and Jaeyoung Moon},
title={The Effects of Perceived Eco-Friendly Packaging on Platform Trust and Choice Intention: Focusing on Chinese Food Delivery Platforms},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2026},
volume={31},
number={7},
pages={235-252}
TY - JOUR
AU - Eun-ji Lee
AU - Jaeyoung Moon
TI - The Effects of Perceived Eco-Friendly Packaging on Platform Trust and Choice Intention: Focusing on Chinese Food Delivery Platforms
JO - Journal of The Korea Society of Computer and Information
PY - 2026
VL - 31
IS - 7
PB - The Korean Society Of Computer And Information
SP - 235
EP - 252
SN - 1598-849X
AB - This study examines the effects of perceived eco-friendly packaging on platform trust and purchase intention in food delivery platforms, integrating the mediating role of platform trust, green consumption value, and platform differences. Data were collected from 300 Chinese consumers using Meituan and Ele.me, and analyzed using Structural Equation Modeling (SEM) and multi-group analysis. The results indicate that eco-friendly packaging significantly enhances platform trust, which in turn positively influences purchase intention. Eco-friendly packaging also exerts a direct positive effect on purchase intention, with platform trust partially mediating this relationship. Although some additional findings were not fully consistent with expectations, the overall structural relationships were supported. These findings highlight the importance of eco-friendly packaging, while suggesting the need for broader samples and longitudinal research to enhance generalizability.
KW - Eco-friendly Packaging;Platform Trust;Purchase Intention;Green Consumption Value;Delivery Platform
DO -
UR -
ER -
Eun-ji Lee and Jaeyoung Moon. (2026). The Effects of Perceived Eco-Friendly Packaging on Platform Trust and Choice Intention: Focusing on Chinese Food Delivery Platforms. Journal of The Korea Society of Computer and Information, 31(7), 235-252.
Eun-ji Lee and Jaeyoung Moon. 2026, "The Effects of Perceived Eco-Friendly Packaging on Platform Trust and Choice Intention: Focusing on Chinese Food Delivery Platforms", Journal of The Korea Society of Computer and Information, vol.31, no.7 pp.235-252.
Eun-ji Lee, Jaeyoung Moon "The Effects of Perceived Eco-Friendly Packaging on Platform Trust and Choice Intention: Focusing on Chinese Food Delivery Platforms" Journal of The Korea Society of Computer and Information 31.7 pp.235-252 (2026) : 235.
Eun-ji Lee, Jaeyoung Moon. The Effects of Perceived Eco-Friendly Packaging on Platform Trust and Choice Intention: Focusing on Chinese Food Delivery Platforms. 2026; 31(7), 235-252.
Eun-ji Lee and Jaeyoung Moon. "The Effects of Perceived Eco-Friendly Packaging on Platform Trust and Choice Intention: Focusing on Chinese Food Delivery Platforms" Journal of The Korea Society of Computer and Information 31, no.7 (2026) : 235-252.
Eun-ji Lee; Jaeyoung Moon. The Effects of Perceived Eco-Friendly Packaging on Platform Trust and Choice Intention: Focusing on Chinese Food Delivery Platforms. Journal of The Korea Society of Computer and Information, 31(7), 235-252.
Eun-ji Lee; Jaeyoung Moon. The Effects of Perceived Eco-Friendly Packaging on Platform Trust and Choice Intention: Focusing on Chinese Food Delivery Platforms. Journal of The Korea Society of Computer and Information. 2026; 31(7) 235-252.
Eun-ji Lee, Jaeyoung Moon. The Effects of Perceived Eco-Friendly Packaging on Platform Trust and Choice Intention: Focusing on Chinese Food Delivery Platforms. 2026; 31(7), 235-252.
Eun-ji Lee and Jaeyoung Moon. "The Effects of Perceived Eco-Friendly Packaging on Platform Trust and Choice Intention: Focusing on Chinese Food Delivery Platforms" Journal of The Korea Society of Computer and Information 31, no.7 (2026) : 235-252.
