@article{ART003397470},
author={Hyo-Jong Kim and Hyunchul Ahn},
title={Extending TAM with Social and Emotional Chatbot Qualities: The Role of Attentive Curiosity in ChatGPT Acceptance},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2026},
volume={31},
number={10},
pages={289-298}
TY - JOUR
AU - Hyo-Jong Kim
AU - Hyunchul Ahn
TI - Extending TAM with Social and Emotional Chatbot Qualities: The Role of Attentive Curiosity in ChatGPT Acceptance
JO - Journal of The Korea Society of Computer and Information
PY - 2026
VL - 31
IS - 10
PB - The Korean Society Of Computer And Information
SP - 289
EP - 298
SN - 1598-849X
AB - This study reconceptualizes Empathy, Attentive Curiosity, and Entertainment from the PEACE model as users’ perceived social and emotional qualities of ChatGPT and integrates them into the Technology Acceptance Model (TAM). Survey data from 194 ChatGPT users were analyzed using PLS-SEM. The results show that Attentive Curiosity has significant positive effects on both perceived ease of use and perceived usefulness. In contrast, Empathy has no significant effect on perceived ease of use and shows a significant negative effect on perceived usefulness. Entertainment has no significant effect on either perceived ease of use or intention to use. All core TAM relationships are supported. These findings suggest that social and emotional chatbot qualities are not uniformly associated with technology acceptance; rather, qualities that are more directly linked to understanding and supporting users’ needs may play a more consistent role.
KW - ChatGPT;Technology Acceptance Model;PEACE Model;Attentive Curiosity;Chatbot Qualities
DO -
UR -
ER -
Hyo-Jong Kim and Hyunchul Ahn. (2026). Extending TAM with Social and Emotional Chatbot Qualities: The Role of Attentive Curiosity in ChatGPT Acceptance. Journal of The Korea Society of Computer and Information, 31(10), 289-298.
Hyo-Jong Kim and Hyunchul Ahn. 2026, "Extending TAM with Social and Emotional Chatbot Qualities: The Role of Attentive Curiosity in ChatGPT Acceptance", Journal of The Korea Society of Computer and Information, vol.31, no.10 pp.289-298.
Hyo-Jong Kim, Hyunchul Ahn "Extending TAM with Social and Emotional Chatbot Qualities: The Role of Attentive Curiosity in ChatGPT Acceptance" Journal of The Korea Society of Computer and Information 31.10 pp.289-298 (2026) : 289.
Hyo-Jong Kim, Hyunchul Ahn. Extending TAM with Social and Emotional Chatbot Qualities: The Role of Attentive Curiosity in ChatGPT Acceptance. 2026; 31(10), 289-298.
Hyo-Jong Kim and Hyunchul Ahn. "Extending TAM with Social and Emotional Chatbot Qualities: The Role of Attentive Curiosity in ChatGPT Acceptance" Journal of The Korea Society of Computer and Information 31, no.10 (2026) : 289-298.
Hyo-Jong Kim; Hyunchul Ahn. Extending TAM with Social and Emotional Chatbot Qualities: The Role of Attentive Curiosity in ChatGPT Acceptance. Journal of The Korea Society of Computer and Information, 31(10), 289-298.
Hyo-Jong Kim; Hyunchul Ahn. Extending TAM with Social and Emotional Chatbot Qualities: The Role of Attentive Curiosity in ChatGPT Acceptance. Journal of The Korea Society of Computer and Information. 2026; 31(10) 289-298.
Hyo-Jong Kim, Hyunchul Ahn. Extending TAM with Social and Emotional Chatbot Qualities: The Role of Attentive Curiosity in ChatGPT Acceptance. 2026; 31(10), 289-298.
Hyo-Jong Kim and Hyunchul Ahn. "Extending TAM with Social and Emotional Chatbot Qualities: The Role of Attentive Curiosity in ChatGPT Acceptance" Journal of The Korea Society of Computer and Information 31, no.10 (2026) : 289-298.
