@article{ART001323206},
author={양해영},
title={A study on the effect of negative word-of-mouth of dental clinic patients},
journal={Journal of Korean society of Dental Hygiene},
issn={2287-1705},
year={2008},
volume={8},
number={4},
pages={79-88}
TY - JOUR
AU - 양해영
TI - A study on the effect of negative word-of-mouth of dental clinic patients
JO - Journal of Korean society of Dental Hygiene
PY - 2008
VL - 8
IS - 4
PB - Korean Society of Dental Hygiene
SP - 79
EP - 88
SN - 2287-1705
AB - This study was done to investigate the negative word-of-mouth style and the effect of communication with negative word-of-mouth from dental clinic patients. Data were collected from 223 dental clinic patients living in Seoul and GyeongGi-Do.
The study was collected from October 15th to October 29th, 2007 with self-recording questionnaires. The results of this study were as follows.
First of all, in the characteristic of relationships category, subject who were negative word-of-mouth was more 'persuader person' than others. The results showed that the general characteristics of subjects was effective factor of word-of-mouth.
Secondly, the behavior scale which was based of negative word-of-mouth was not suitable of the satisfaction of dental clinic service. This results meant that the low satisfaction of dental services haven't relation with negative word-of-mouth.
Thirdly, 33% of people who have complaints spread negative word-of-mouth.
Finally, the main reason of dissatisfaction was long-waiting time for dental clinic service. The results showed the adjustment of dental clinic system and staff's services will prevent negative word-of-mouth spread.
KW - Word-Of-Mouth. Opinion leader
DO -
UR -
ER -
양해영. (2008). A study on the effect of negative word-of-mouth of dental clinic patients. Journal of Korean society of Dental Hygiene, 8(4), 79-88.
양해영. 2008, "A study on the effect of negative word-of-mouth of dental clinic patients", Journal of Korean society of Dental Hygiene, vol.8, no.4 pp.79-88.
양해영 "A study on the effect of negative word-of-mouth of dental clinic patients" Journal of Korean society of Dental Hygiene 8.4 pp.79-88 (2008) : 79.
양해영. A study on the effect of negative word-of-mouth of dental clinic patients. 2008; 8(4), 79-88.
양해영. "A study on the effect of negative word-of-mouth of dental clinic patients" Journal of Korean society of Dental Hygiene 8, no.4 (2008) : 79-88.
양해영. A study on the effect of negative word-of-mouth of dental clinic patients. Journal of Korean society of Dental Hygiene, 8(4), 79-88.
양해영. A study on the effect of negative word-of-mouth of dental clinic patients. Journal of Korean society of Dental Hygiene. 2008; 8(4) 79-88.
양해영. A study on the effect of negative word-of-mouth of dental clinic patients. 2008; 8(4), 79-88.
양해영. "A study on the effect of negative word-of-mouth of dental clinic patients" Journal of Korean society of Dental Hygiene 8, no.4 (2008) : 79-88.
