@article{ART002581455},
author={Yu-Jeong Do and Hee-Hong Min},
title={Factors influencing the customer orientation of clinical dental hygienists},
journal={Journal of Korean society of Dental Hygiene},
issn={2287-1705},
year={2020},
volume={20},
number={2},
pages={189-196},
doi={10.13065/jksdh.20200018}
TY - JOUR
AU - Yu-Jeong Do
AU - Hee-Hong Min
TI - Factors influencing the customer orientation of clinical dental hygienists
JO - Journal of Korean society of Dental Hygiene
PY - 2020
VL - 20
IS - 2
PB - Korean Society of Dental Hygiene
SP - 189
EP - 196
SN - 2287-1705
AB - Objectives: This study aims to investigate the impact of clinical dental hygienists on customer orientation and prepare basic data for the rational and efficient human resource management of dental hygienists. Methods: A self-reported questionnaire was completed by 220 dental hygienists from July 7 to August 8, 2019. Data were analyzed using the IBM SPSS Statistics 22.0 program with a significance level of 0.05. Results: The customer orientation of clinical dental hygienists was 4.09, internal marketing was 3.10, organizational citizenship behavior was 3.97, and self-efficacy was 3.91. The variables that most influenced their turnover intention were those related to organizational citizenship behavior. These factors showed a 28.8% variance among dental hygienists. Conclusions: This study recommends the development and application of a program that enhances dental hygienists’ customer orientation, recognizes them as internal clients, and improves dental productivity.
KW - Customer orientation;Dental hygienists;Internal marketing;Organizational citizenship behavior;Self-efficacy
DO - 10.13065/jksdh.20200018
ER -
Yu-Jeong Do and Hee-Hong Min. (2020). Factors influencing the customer orientation of clinical dental hygienists. Journal of Korean society of Dental Hygiene, 20(2), 189-196.
Yu-Jeong Do and Hee-Hong Min. 2020, "Factors influencing the customer orientation of clinical dental hygienists", Journal of Korean society of Dental Hygiene, vol.20, no.2 pp.189-196. Available from: doi:10.13065/jksdh.20200018
Yu-Jeong Do, Hee-Hong Min "Factors influencing the customer orientation of clinical dental hygienists" Journal of Korean society of Dental Hygiene 20.2 pp.189-196 (2020) : 189.
Yu-Jeong Do, Hee-Hong Min. Factors influencing the customer orientation of clinical dental hygienists. 2020; 20(2), 189-196. Available from: doi:10.13065/jksdh.20200018
Yu-Jeong Do and Hee-Hong Min. "Factors influencing the customer orientation of clinical dental hygienists" Journal of Korean society of Dental Hygiene 20, no.2 (2020) : 189-196.doi: 10.13065/jksdh.20200018
Yu-Jeong Do; Hee-Hong Min. Factors influencing the customer orientation of clinical dental hygienists. Journal of Korean society of Dental Hygiene, 20(2), 189-196. doi: 10.13065/jksdh.20200018
Yu-Jeong Do; Hee-Hong Min. Factors influencing the customer orientation of clinical dental hygienists. Journal of Korean society of Dental Hygiene. 2020; 20(2) 189-196. doi: 10.13065/jksdh.20200018
Yu-Jeong Do, Hee-Hong Min. Factors influencing the customer orientation of clinical dental hygienists. 2020; 20(2), 189-196. Available from: doi:10.13065/jksdh.20200018
Yu-Jeong Do and Hee-Hong Min. "Factors influencing the customer orientation of clinical dental hygienists" Journal of Korean society of Dental Hygiene 20, no.2 (2020) : 189-196.doi: 10.13065/jksdh.20200018
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