Report on cases of misleading advertisements in the Korean oral hygiene products market (국내 구강위생용품 시장의 일부 허위·과장광고 실태 보고)

JEON SE JEONG (전세정)

doi:10.13065/jksdh.20210020

Report on cases of misleading advertisements in the Korean oral hygiene products market

Journal of Korean society of Dental Hygiene
Abbr : J Korean Soc Dent Hyg
2021, 21(3), pp.203-209
DOI : 10.13065/jksdh.20210020
Publisher : Korean Society of Dental Hygiene
Research Area : Medicine and Pharmacy > Dentistry
Received : May 7, 2021
Accepted : June 7, 2021
Published : June 30, 2021

JEON SE JEONG ¹

¹대전과학기술대학교

Accredited

ABSTRACT

The purpose of this study was to investigate the status of exaggerated advertisements in the Korean oral hygiene product market and to urge dental hygienists to play the role of experts. The exaggerated advertisements on the largest online shopping platform in Korea were investigated. Searches were performed with keywords related to oral hygiene, such as “bad breath” and “tartar”, and product names of 1,000 products listed at the top were investigated to select the suspicious ones. The situation was found to be grave; for example, a mouthwash capable of preventing coronavirus disease, which lacks scientific evidence, and a self-tartar remover that did not guarantee safety or performance were being sold. Strict government supervision is required, and dental hygienists must be urged to play an active role as oral health experts.

KEYWORDS

Home care dental devices, Oral health, Oral hygiene

Citation status

* References for papers published after 2023 are currently being built.

[journal] Stuart L. Fischman / 1997 / The history of oral hygiene products: how far have we come in 6000 years? / Periodontology 2000 / Wiley 15(1) : 7~14

[web] Ministry of Health and Welfare / 2019 Korea National Health and Nutrition Examination Survey (KNHANES VIII-1) / Statistics / https://knhanes.kdca.go.kr/knhanes/sub04/sub04_04_01.do

[web] Research and Markets / Oral care market size, share & trends analysis report by product (toothbrush, toothpaste), by product type (countertop, cordless), by application (home, dentistry), by region, and segment forecasts, 2021 - 2028 / Grand view research, Inc / http://www.researchandmarkets.com/reports/5165397/oral-care-market-size-share-and-trendsanalysis

[web] / 2019 / In the era of COVID-19, wise oral care / Ministry of Health and Welfare / http://www.korea.kr/common/download.do?fileId=192180987&tblKey=GMN

[journal] 이완기 / 2020 / Effect of Coronavirus Disease (COVID)-19 on Visiting Dental Institutions / 한국임상치위생학회지 / 한국치위생감염관리학회 8(2) : 55~61

[web] / 2020 / “Did it smell from my mouth?” Sales of ‘oral products’ increased by 30% due to the use of masks in everyday life / http://www.donga.com/news/Economy/article/all/20200610/101445940/1

[journal] 이현옥 / 2011 / Influence of Subjective Oral Health Interest and Recognition in Academic Boys' High School Students upon Oral Health Practice in Some Regions / 치위생과학회지 / 한국치위생과학회 11(1) : 1~6

[journal] 이은경 / 2016 / Relationships among snack habits, oral health practice, and oral health status in preschool children / 한국치위생학회지 / 한국치위생학회 16(6) : 849~861

[journal] 박은선 / 2012 / The Effect of Health Status on General Quality of Life and Oral Health Related Quality of Life in the Middle-Aged Adults / 치위생과학회지 / 한국치위생과학회 12(6) : 624~633

[web] / 2021 / More than 1,000 false and exaggerated advertisement sites such as ‘Eat to prevent COVID-19’ / Yonhapnews / http://www.yna.co.kr/view/AKR20210416172100530?input=1195m

[journal] Seo DH / 2020 / An analysis of changes in Corona 19 digital commerce marketing / Korean Society of Computer Information 28(2) : 291~292

[journal] Daniëlle A. C. Van Strydonck / 2012 / Effect of a chlorhexidine mouthrinse on plaque, gingival inflammation and staining in gingivitis patients: a systematic review / Journal of Clinical Periodontology / Wiley 39(11) : 1042~1055

[journal] Addy M / 2008 / Oral hygiene products: potential for harm to oral and systemic health? / Periodontol 2000 48(1) : 54~65

[journal] 윤진구 / 2020 / Clinical Significance of a High SARS-CoV-2 Viral Load in the Saliva / Journal of Korean Medical Science / 대한의학회 35(20) : 1~6

[journal] Justin Kirk-Bayley / 2020 / The Use of Povidone Iodine Nasal Spray and Mouthwash During the Current COVID-19 Pandemic May Protect Healthcare Workers and Reduce Cross Infection / SSRN Electronic Journal / Elsevier BV

[journal] O’Donnell VB / 2020 / Potential role of oral rinses targeting the viral lipid envelope in SARS-CoV-2 infection / Function 1(1) : zqaa002~

[journal] Niamh Kelly / 2020 / Can oral rinses play a role in preventing transmission of Covid 19 infection? / Evidence-Based Dentistry / Springer Science and Business Media LLC 21(2) : 42~43

[web] / No, Mouthwash will not save you from the coronavirus / The New York Times / http://www.nytimes.com/2020/10/21/health/covid-mouthwash.html

[journal] T Arabaci / 2007 / Sonic and ultrasonic scalers in periodontal treatment: a review / International Journal of Dental Hygiene / Wiley 5(1) : 2~12

[journal] N. Vyas / 2020 / How does ultrasonic cavitation remove dental bacterial biofilm? / Ultrasonics Sonochemistry / Elsevier BV 67 : 105112~

[journal] S. C. Trenter / 2003 / Ultrasonic dental scaler: associated hazards / Journal of Clinical Periodontology / Wiley 30(2) : 95~101

KJCKorea
Journal Central

Journal of Korean society of Dental Hygiene 2023 KCI Impact Factor : 0.8

Report on cases of misleading advertisements in the Korean oral hygiene products market

ABSTRACT

KEYWORDS

Citation status

* References for papers published after 2023 are currently being built.

Journal of Korean society of Dental Hygiene 2023 KCI Impact Factor : 0.8

Report on cases of misleading advertisements in the Korean oral hygiene products market

ABSTRACT

KEYWORDS

Statistics

Tools

Issue List

Citation status

KCI Citation Counts (0)

REFERENCES (21) * References for papers published after 2023 are currently being built.

Search PDF

Citation

* References for papers published after 2023 are currently being built.